Thursday 27 of September Microsoft begun to release its new version of Live Search, the release is intended to improve user experience and close the popularity gap between Google. The ComScore search results for August have Google with 56.5% of the search market while Microsoft lost ground and is on 12.3%.
The new Live Search will be available throughout the United States in a week and globally by the end of October. The key changes include,
- Quadrupling the index of web pages from which search results are mined and refined software that figures out what people are seeking despite vague or misspelled queries.
- Relevant charts, maps, video, and pictures are displayed on search result pages.
- Jazzed up multimedia search to track news, trends and gossip concerning a perpetual Internet hot topic – celebrities.
- An “X-Rank” feature shows which celebrities are getting the most attention online at any given moment and what is being said about them.
- Video search shows movie trailer style highlights of the content on results pages so people can decide whether to watch videos.
- Increase the relevancy for search results, in the past there has been complaints that Live Search can return irrelevant search results to queries.
Microsoft is upbeat about the release,
Satya Nadella said while demonstrating Live Search at Microsoft’s campus in Mountain View, California. “The core thing for us is to show user’s we made a quantum jump in search results, this time, we feel we can claim we are as good as Google.”
Time will tell only tell, first impressions? A move in the right direction with some innovative features (video previews, X-factor rating’s and displaying product reviews) but to challenge the dominance of Google and Yahoo! more needs to be done, then simply making Live Search more like Google and Yahoo!