A while ago, Google was fined by the Federal Trade Commission (FTC) for the amount of $22.5 million for the ‘mistake’ of tracking Safari users, when Google did say they would not do such a thing. The “mistake” was a breach of security and users privacy and while it is in the past, Google is still paying for the mistake via a campaign from Microsoft. The number 2 search engine is reminding Safari users of this privacy breach in an effort to get them to use the Bing search engine instead of Google.
Apple Safari users will see a statement on Bing’s splash page (bing.com/privacy-protection) reminding them of the incedent and encouraging them to start using Bing more regularly instead of Google when searching the Internet.
If you are a Safari user, Google may have recently tracked you even though it promised it would not. Want to do something about it? Stop searching with Google and start searching with Bing. Better yet, make Bing your homepage and start every search with Bing.
This campaign is the 2nd recently from Bing specifically targetting Google. Bing started “Bing It On” in Septermber which is a campaign that will determine who is the best search engine – Google or Bing. Bing believe they will be faster and if they fail, they will give out free X-Boxes or other prizes if they do not win this competition.
Microsoft is obviously going hard in order to turn people away from Google and to the Bing search engine instead and they’re not scared to splash the cash and accusations to get what they want.