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Sunday, September 24, 2006

Microsoft & Nokia Team Up in Mobile Search

Posted by @ 9:13 pm

Following in the footsteps of Google and Yahoo!, Microsoft has just secured a deal with Nokia, the world’s number one mobile phone manufacturer.

The new deal will see Microsoft’s Live Search offered in Nokia’s Mobile Search platform across their top end N-Series multimedia and S60 phones.

This deal is more than just a win for Microsoft on the mobile search front. The alignment of their Live Search with the world’s top mobile phone manufacturer will be important for building “Live” brand awareness.

Nokia users who search for information using the in built search service, will experience the Microsoft Live advanced search results, as well as access to information such as stock quotes and movie times. However if users choose to user the phone’s internet browser, they can select the search engine of their choice.

What I am keen to find out, is what happened to the Yahoo! deal announced earlier this year. Yahoo! had signed a deal with Nokia to provide the Yahoo! Go service across the same range of Nokia handsets.

In reviewing the press releases for both deals, there appears to be no clear definitions outlined that separate them. The only difference is that the Yahoo! deal refers to everywhere except the United States. So, potentially this latest Microsoft deal covers US based Nokia phones.

Either way, it is an important deal for Microsoft Live as it tries to establish itself in the mobile search market. It will be more of a coup if they have replaced Yahoo! as the preferred option, but I think it actually covers a different geographical market.

Rene LeMerle Rene is the marketing manager of - a global search engine marketing company. He also leads the marketing for - a web 2.0 style community for online and digital marketers. Rene has been in the industry since 1997 with much of that time spent helping businesses embrace the best of the internet and digital world.

View Rene LeMerle's profile

Discussion (1 - comment)

The deal between microsoft and Nokia is a “me too” deal. Yahoo annouced that it would be on Nokia’s mobile search services a few weeks ago and now microsoft live! will also join the bandwagon.
Several hot companies including Medio and Yell! are already on the search engine that can be downloaded directly into the menu.

This announcement is not about replace – or replacing search engines. The mobile experience is about choice and that is what Nokia wants to enable. Its on-device search engine will enable users to boycott WAP and surf the web and browser of their choice – with minimum clicks.

I also blogged on this at

thanks bena roberts

By bena roberts - September 24, 2006

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