Have you ever been to www.marketingsherpa.com? If not, definitely check out the site – it’s a excellent resource for all sorts of online case studies and articles. You’ll get great ideas on how to improve everything from email marketing to website conversion. Plus, the articles and case studies are great fun to read and include lots of examples of actual email designs, landing pages and “before/after” comparisons.
Every year, MarketingSherpa releases a PDF titled “Marketing Wisdom”, which contains a collection of insights, test results and lessons learned in 2005, contributed by marketers from over 110 organizations. It’s a very fascinating, inspiring and entertaining read. You can get your free copy of the PDF on http://wisdom.marketingsherpa.com/. Enjoy your marketing wisdom for 2006 – I certainly did!