Over the past few days, many webmasters and business owners have reported seeing an update in the PageRank of their websites; as displayed in the Google toolbar. I can also confirm an update has taken place with some of our newer pages registering a PageRank for the first time.
This PageRank update has created a huge stir amongst the search marketing industry, with many reporting that it’s the largest PR update we’ve had for some time. There are a whole bunch of threads going on right now as well as conversion on Twitter about how the update has impacted various websites.
According to reports so far, the update doesn’t appear to have impacted rankings too much, just the PageRank value shown in the toolbar. It’s important to remember that while this value can give a good indication of your sites progress, the values from toolbar PageRank can be around a month or so old. Google uses real time PageRank values when calculating search results which it releases to the public a month or so later.
Many webmasters, who have had their sites penalized to a PR 0 in previous updates, are reporting small gains of 1-2 points with this latest update. If you’ve recently launched a new website it also might be a good idea to see how you fared. One of our new sites launched in early March got a PageRank for the first time, so the update must have pulled data from after this point.
As always share your PageRank changes via our blog comments!