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Monday, June 28, 2010

Look Out Google – Facebook’s Search Engine is Official!

Posted by @ 12:13 am

It would appear that Facebook is planning to give Google a run for its money through search.

The AllFacebook blog has noted that Facebook has confirmed that an open graph search engine is in the works.

While there was a lot of speculation about Facebook’s search strategy, the company has confirmed with us that “all Open Graph-enabled web pages will show up in search when a user likes them”. Earlier this week we published about the new Facebook SEO that’s possible via the Open Graph, but now it’s clear that this is the beginning of Facebook’s internet search strategy. The race is now on for publishers to optimize their sites for Facebook’s search engine.

Non-Facebook sites are now starting to appear and rank in “Facebook” results (as opposed to “Web Results”), as though they were internal Facebook pages — based on how many “Likes” they have. The example below shows a Facebook search for “annapolis marriott” with a page from tripadvisor showing in the results.


The AllFacebook blog suggests that link baiting will now be replaced with “like baiting”.

If the latest search statistics from comScore are any indication, then Facebook is already well on the way to exceeding AOL in terms of search volume (and its primary function isn’t even as a search engine!). However, I don’t think Google has anything to worry about. With more searchers on Google than Facebook users, there are plenty of Facebook users who don’t use the “like” buttons which at this stage appears to be the way a website can make its way up the rankings in a Facebook search.

This news does beg the question…. should search marketers now be optimizing websites for Facebook search?

Courtney Mills Courtney is an online marketing and communications specialist at ineedhits - a leading search engine marketing firm with over 16 years experience. Courtney has been living and breathing online marketing for over 5 years. She specializes in web and communication marketing, while providing news and opinion to online marketing communities.

View Courtney Mills's profile

Discussion (4 - comments)

funny, StumbleUpon has used this technique for years. This isn’t exactly a new concept. I guess the reason why facebook is making the news is because so many people use it now, but StumbleUpon is based solely on this concept and helps direct targeted traffic to your website. people surf the net, find really cool pages, then click like or dislike on a toolbar and it will show the page to people who are interested in that sort of website. The “finder” of the site/page gets the ability to write a little introduction to the page and designate a few key words to help people search for it. It’s a pretty interesting concept actually. And SU actually filters what you want to see from what you DON’T want to see. It’s actually a fun thing to do when you are bored, just Stumble around the net.

By Raven - July 9, 2010

Speaking of social search, Kurrently at is a real-time search engine for Facebook and Twitter.

By Gilbert - July 11, 2010

[...] know how much an impact Facebook has had on Google lately, especially with the news of a new Facebook search engine. Now we hear that Google might be developing its own social [...]

By Rumors of Google Social Network Grow With Focus Group | ineedhits - July 12, 2010

Actually, I know that I need some more hits!

By Andrew Diamond - August 9, 2010

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