It would appear that Facebook is planning to give Google a run for its money through search.
The AllFacebook blog has noted that Facebook has confirmed that an open graph search engine is in the works.
While there was a lot of speculation about Facebook’s search strategy, the company has confirmed with us that “all Open Graph-enabled web pages will show up in search when a user likes them”. Earlier this week we published about the new Facebook SEO that’s possible via the Open Graph, but now it’s clear that this is the beginning of Facebook’s internet search strategy. The race is now on for publishers to optimize their sites for Facebook’s search engine.
Non-Facebook sites are now starting to appear and rank in “Facebook” results (as opposed to “Web Results”), as though they were internal Facebook pages — based on how many “Likes” they have. The example below shows a Facebook search for “annapolis marriott” with a page from tripadvisor showing in the results.
The AllFacebook blog suggests that link baiting will now be replaced with “like baiting”.
If the latest search statistics from comScore are any indication, then Facebook is already well on the way to exceeding AOL in terms of search volume (and its primary function isn’t even as a search engine!). However, I don’t think Google has anything to worry about. With more searchers on Google than Facebook users, there are plenty of Facebook users who don’t use the “like” buttons which at this stage appears to be the way a website can make its way up the rankings in a Facebook search.
This news does beg the question…. should search marketers now be optimizing websites for Facebook search?