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Monday, November 20, 2006

Like.com: New Visual Fashion Search

Posted by @ 7:47 pm
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Like.com is a new search engine that has the power to visually match a range of fashion accessories. Using their ‘Likeness Technology’ Like.com can find similar items to those worn by today’s celebrities.

Launched by Riya, Like.com employs the same technology that allowed the company to pioneer the first facial search. According to CEO Munjal Shah, testers didn’t find the facial search very useful, but visual similarity shopping for items such as shoes and jewelry was a hit.

This prompted the development and release of the alpha version of Like.com. Where Like.com outshines other image search engines, is in its ability to take queries as both text and images. Traditional image search takes queries as text and compares this to the meta data found with other images. Often, this data is limited, which makes finding related images a challenge. To overcome this problem, Like.com uses a ‘visual signature’ which is a mathematical representation of an image based on a range of variables. If these variables are the same as another item in the database, Like.com deems these items to be similar.

The power of this search is quite amazing. Say for example I was looking for a new watch. I type in the search query “Mens Watches”, and the results now display a range of styles and brands to choose from. After performing a Likeness Search on my favorite style, I am shown a range of watches that look similar to what I am after. Using a slider, I can focus my search on aspects of the watch from Color, Shape and Pattern. To narrow it down even further, I can now select any image and draw a square over my favorite part of the watch. The search will now focus on this area, displaying watches that are almost identical.

At the moment, Like.com only displays results for shoes, handbags, watches and jewelry, but this range will be expanded in the future. The company will also be releasing an image uploader, allowing users to upload their own images and perform a Likeness Search on them. So give Like.com a go – and let us know what you think of this new technology.



Matthew Elshaw Matt is a marketing professional at ineedhits.com, an international search marketing firm. Matt's passion for online marketing began at university and has proved invaluable in steering product development and marketing initiatives at the company. Matt is a regular contributor to the ineedhits search marketing blog.

View Matthew Elshaw's profile






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[...] Like.com: New Visual Fashion Search | ineedhits [...]

By Having Fun When Searching for Products Online — Hobby Cash: Make Cash Blogging About the Things You Love - April 1, 2009




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