Contact Us

Welcome to ineedhits Blog

Welcome to the ineedhits Search Engine Marketing blog, where we share the latest search engine and online marketing news, releases, industry trends and great DIY tips and advice.

Monday, November 20, 2006 New Visual Fashion Search

Posted by @ 7:47 pm
  • is a new search engine that has the power to visually match a range of fashion accessories. Using their ‘Likeness Technology’ can find similar items to those worn by today’s celebrities.

Launched by Riya, employs the same technology that allowed the company to pioneer the first facial search. According to CEO Munjal Shah, testers didn’t find the facial search very useful, but visual similarity shopping for items such as shoes and jewelry was a hit.

This prompted the development and release of the alpha version of Where outshines other image search engines, is in its ability to take queries as both text and images. Traditional image search takes queries as text and compares this to the meta data found with other images. Often, this data is limited, which makes finding related images a challenge. To overcome this problem, uses a ‘visual signature’ which is a mathematical representation of an image based on a range of variables. If these variables are the same as another item in the database, deems these items to be similar.

The power of this search is quite amazing. Say for example I was looking for a new watch. I type in the search query “Mens Watches”, and the results now display a range of styles and brands to choose from. After performing a Likeness Search on my favorite style, I am shown a range of watches that look similar to what I am after. Using a slider, I can focus my search on aspects of the watch from Color, Shape and Pattern. To narrow it down even further, I can now select any image and draw a square over my favorite part of the watch. The search will now focus on this area, displaying watches that are almost identical.

At the moment, only displays results for shoes, handbags, watches and jewelry, but this range will be expanded in the future. The company will also be releasing an image uploader, allowing users to upload their own images and perform a Likeness Search on them. So give a go – and let us know what you think of this new technology.

Matthew Elshaw Matt is a marketing professional at, an international search marketing firm. Matt's passion for online marketing began at university and has proved invaluable in steering product development and marketing initiatives at the company. Matt is a regular contributor to the ineedhits search marketing blog.

View Matthew Elshaw's profile

Discussion (1 - comment)

[...] New Visual Fashion Search | ineedhits [...]

By Having Fun When Searching for Products Online — Hobby Cash: Make Cash Blogging About the Things You Love - April 1, 2009

Add Your Comments


Keep up to date with the latest from our blogs.

Subscribe to all blog posts

The Newsletter

  • New Posts
  • Popular
  • Comments


More in Search News (1424 of 1797 articles)

It must have been hard for Yahoo! and Microsoft to admit that Google Sitemaps are a brilliant idea - but ...