Google recently announced that AdWords for Video is out of Beta and has been given its very own platform in YouTube for anyone who wishes to cash in on their video.
For those who are unaware, AdWords for Video follows in the footsteps of its counterpart on Google search, the only difference here being that you pay only when someone clicks to view your video and watches the entire ad (also known as True View Pricing). For example, if someone clicked ‘skip’ in the first thirty seconds, the advertisers doesn’t pay anything. But if the ad runs it’s full course (30 seconds), the advertiser will be charged a cost-per-view (just like cost-per-click).
Four types of True View ad formats have been made available for advertisers to choose from and determine exactly where they would want their ads to appear on YouTube and the Google Display Network (GDN). These ad formats are:
In-stream – ads play like a TV-style ad before, during or after another video from a YouTube partner
In-search – ad appears in a special promoted section of the video search results pages on YouTube and Google video results
In-slate – ads show before YouTube partner videos that are 10 minutes or longer
In-display – ads appear alongside other YouTube videos, or on websites on the Google Display Network that match your target audience
To keep things simple, Google is allowing advertisers to create and manage video campaigns from the very same platform as their search and display ads.
Advertisers with some experience in video advertising can now look forward to targetting their ads to the right audience of YouTube users because AdWords for Video gives an option to promote a video ad by specific keywords so that they appear in YouTube search results. Advertisers can also choose to show their ad against content their target market are most interested in. For example for a business selling sporting equipments, it would make sense to have their ads appear in sport-themed videos.
To sweeten the deal, Google is giving away a total of $50 million in free advertising credits worth $75 to the first 500,00 new Google Adwords account holders.
Here’s a quick look at how Google AdWords for Video works