Contact Us
 
 

Welcome to ineedhits Blog

Welcome to the ineedhits Search Engine Marketing blog, where we share the latest search engine and online marketing news, releases, industry trends and great DIY tips and advice.



Monday, June 26, 2006

Jellyfish.com Pays You to Buy Online

Posted by @ 6:12 pm
0
  •  


Jellyfish has recently unveiled a beta version of jellyfish.com which is looking to revolutionize advertising models. While major internet properties focus on advertisers and publishers, Jellyfish is looking to reward consumers as well.

Jellyfish, which is a comparison shopping engine, is hoping their new advertising model will reduce prices by sharing a percentage of the advertising revenue that is generated by consumers’ activity on the website.

While the site is still in its infancy, it has debuted with over 5 million products across a variety of categories, with plans to expand and grow rapidly. It is also focused on increasing the number of retailers on the site.

The website aims to match up buyers and sellers in a patent-pending online retail environment. As advertisers increase their ranking by offering better discounts/cash back to consumers, Jellyfish suggests at least half of the advertising revenue will be shared with website shoppers.

“This system allows consumers to turn the tables on advertising, and make it work directly for them when they are shopping online.” stated Jellyfish President, Mark McGuire. “…Instead of Price per Click (PPC), we call it Value per Action (VPA).”

With a formal launch of jellyfish.com in autumn, it will be interesting to see whether this consumer driven model works, and whether advertisers prefer this to existing paid search advertising models. Like the recently announced eBay model, and Google’s AdSense testing, it is driven by action and not clicks which is sure to be better for ROI conscious marketers.

Post To Del.icio.us


Get a Top 10 Listing in 200+ Search Engines in 8 Hours – Guaranteed!
Only $12 for 4 months



Rene LeMerle Rene is the marketing manager of ineedhits.com - a global search engine marketing company. He also leads the marketing for Gooruze.com - a web 2.0 style community for online and digital marketers. Rene has been in the industry since 1997 with much of that time spent helping businesses embrace the best of the internet and digital world.

View Rene LeMerle's profile






Discussion (Not Started)


Add Your Comments







SUBSCRIBE

Keep up to date with the latest from our blogs.

Subscribe to all blog posts

The Newsletter
BROWSE OUR POSTS




  • New Posts
  • Popular
  • Comments


Jobthread



More in Search News (1544 of 1797 articles)


Google declared its interest in the Chinese search market with a highly publicized purchase of shares in Baidu.com in 2004. ...