Yahoo! has officially begun the transition of their back-end technology to Bing to power its searches for their US and Canada based clients.
Shashi Seth (Senior Vice President of Yahoo! Search Products) officially announced the news on the YSearch Blog:
Later this week, we will begin transitioning the back-end technology for Yahoo! Search in the U.S. and Canada (English) over to the Microsoft platform, and will post an update when the organic search transition is complete for both web and mobile searches. Keep an eye out for the “Powered by Bing” indicator at the bottom of our search results page, which will indicate that you are viewing listings from Microsoft. And of course, as we’ve stated before, you’ll continue to enjoy the same enhanced Yahoo! experience that surrounds the listings themselves – such as rich results, Search Assist suggestions, site filters, related topic suggestions, and more to come.
The deal agreed upon by Microsoft and Yahoo!, to combine on search and ads in order to combat Google, now includes all Yahoo! searches in the two countries now sporting the ‘Powered by Bing” logo at the bottom of the search page.
Yahoo! announced that the initial step of a shift from an in-house search system to Bing’s platform is complete and that its web, image, and video search experiences on both desktop and mobile devices are now being served up by Bing. Meanwhile, Microsoft has noted that the new search results are only available to Yahoo’s english search results in the US and Canada. Other languages will come in the coming weeks.
Microsoft’s full back-end global support to Yahoo! is expected to come in 2012; when it will become essential for webmasters to use Bing Webmaster Center. The Bing tool will control site, webpage and feed submissions. While the Yahoo! Site Explorer tool will shift to focus on new aspects for webmasters that provide better analysis of the organic search traffic one gets from the Yahoo! network and their partner sites.
Have you noticed that your Yahoo! search results are now ‘powered by Bing’?