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Sunday, October 25, 2009

It’s Official: Google & Twitter Join for Real-Time Search

Posted by @ 10:10 pm

googletwitterAlthough it’s all very new, there has been a lot of talk lately about real-time search and how it will impact your search results. Now real-time search has become even more of a reality with the announcement of a partnership between Twitter and Google which gives Google access to Twitters full feed of public tweets.

From the official Google post:

We believe that our search results and user experience will greatly benefit from the inclusion of this up-to-the-minute data, and we look forward to having a product that showcases how tweets can make search better in the coming months. That way, the next time you search for something that can be aided by a real-time observation, say, snow conditions at your favorite ski resort; you’ll find tweets from other users who are there and sharing the latest and greatest information.

Google isn’t the only search engine to get its hands on this valuable data, Bing was also included in the agreement and have been quick to act with Bing Twitter Search already available for US searchers. So if you’re based in the US, feel free to take Bing Twitter Search for a test drive here.

While this is big news for both search engines, Bing might just have the upper hand in real-time search as they also have a deal with Facebook to add public Facebook updates to its search results as well. The Facebook/Bing deal isn’t exclusive, so I guess the next step for Google would be to start negotiations with Facebook.

So why is this data so valuable to Google and Bing?
Erick Schonfeld from TechCrunch provides a great explanation which I have shared below:

Tweets and other real-time data streams are valuable to Google and Bing because for many types of searches (news, events, sports, stocks, shopping, etc.), the most recent information is often the most relevant. And it’s hard to beat millions of people Tweeting out their thoughts—the “pulse of the planet,” if you will—for real-time information about every subject imaginable. Google and Bing need access to this stream of data if they want to keep their results fresh and relevant.

There has been no word yet on specifically how Google plans to integrate this data into the search results. Will it be a separate search like Google Books or Google News? Or simply integrated through the normal search? I guess we will have to wait and see.

Courtney Mills Courtney is an online marketing and communications specialist at ineedhits - a leading search engine marketing firm with over 16 years experience. Courtney has been living and breathing online marketing for over 5 years. She specializes in web and communication marketing, while providing news and opinion to online marketing communities.

View Courtney Mills's profile

Discussion (4 - comments)

Potentially interesting for certain searches… especially if wanted. Ultimate clutter for others… All resides where it will show up. G, please don’t clutter SERPs any more. They’re already highly too “diversified” in so many searches that relevancy is becoming an issue again. Being all to everyone is not an artificial intelligence challenge, it’s more a divining issue… Until G can actually know what every person is specifically searching for… there’s no progress in clustering what can only be portrayed as “random” results to so many. Vertical search is great (Books, Tweets, etc, or any combo of these…) But for commercial purposes (B2C or B2B)… I’ve experienced that clustering is fogging-up search. (example: Google books clustered in regular search)… hum…

By PETER - October 26, 2009

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By Tweets that mention It’s Official: Google & Twitter Join for Real-Time Search | ineedhits -- - October 27, 2009

[...] This post was mentioned on Twitter by Dolly Bhasin, Jeroen Bouwman. Jeroen Bouwman said: Google and Twitter join for real-time search (het moest er van komen, Google liep in een keer ver achter met info) [...]

By Tweets that mention It’s Official: Google & Twitter Join for Real-Time Search | ineedhits -- - October 27, 2009

[...] This post was mentioned on Twitter by Robert Fine and Plan It Alaska, SaleemFancy. SaleemFancy said: Its Official – Google and Twitter Join for Real-Time Search #BarastiBigDeal [...]

By Tweets that mention It’s Official: Google & Twitter Join for Real-Time Search | ineedhits -- - October 27, 2009

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