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Thursday, October 19, 2006

Is This A Google and Yahoo! Advertising Partnership?

Posted by @ 1:21 am

Our resident pay-per-click expert noticed something quite unusual on the Google AdWords admin page yesterday. There was a special offer for Yahoo! Small Business customers with a link back to the Yahoo! website.

Initially we thought it might be a technical glitch or even worse a hallucination from working too hard (lol), but sure enough, after checking the URL on other computers, the special offer was still visible. (See screen shot)

So is this the sign of a new Google – Yahoo! advertising partnership?

Well I have scoured the web for details of any joint campaigns or partnerships between these two search titans, but have found no information to explain the offer. Let’s face it – it’s highly unlikely, which makes the offer all the more unexpected.

It’s the sort of advertising partnership that would have the executives at MSN and running for cover, not too mention all the tier two search engines with sponsored advertising programs.

Now before anyone asks the question, this is not a doctored image but an actual screenshot. So if anyone has any information and/or speculation they’d like to share leave a comment below, as I’d love to get to the bottom of this.

Rene LeMerle Rene is the marketing manager of - a global search engine marketing company. He also leads the marketing for - a web 2.0 style community for online and digital marketers. Rene has been in the industry since 1997 with much of that time spent helping businesses embrace the best of the internet and digital world.

View Rene LeMerle's profile

Discussion (2 - comments)

Could this be an attempt by Google to steal some Yahoo customers?

By Anonymous - October 19, 2006

This is surely just a promotional discount to gain new customers.

Google were offering a 30 pound discount to new Adwords users at tyhe “Google University” at the emarketing exhibition in London last month.

I don’t think this is any different.


Martin Young

TonerTopUp supplies toner powder so you may refill your laser printer, copier or fax machine cartridge.

TonerTopUp is a Trading Name of:
Smith and Young Sales Ltd
The White House
Toys Hill
Kent, England
TN16 1QG
Tel: +44 1732 750364
Fax: +44 1732 750899

By Martin Young - October 24, 2006

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