Our resident pay-per-click expert noticed something quite unusual on the Google AdWords admin page yesterday. There was a special offer for Yahoo! Small Business customers with a link back to the Yahoo! website.
Initially we thought it might be a technical glitch or even worse a hallucination from working too hard (lol), but sure enough, after checking the URL on other computers, the special offer was still visible. (See screen shot)
So is this the sign of a new Google – Yahoo! advertising partnership?
Well I have scoured the web for details of any joint campaigns or partnerships between these two search titans, but have found no information to explain the offer. Let’s face it – it’s highly unlikely, which makes the offer all the more unexpected.
It’s the sort of advertising partnership that would have the executives at MSN and Ask.com running for cover, not too mention all the tier two search engines with sponsored advertising programs.
Now before anyone asks the question, this is not a doctored image but an actual screenshot. So if anyone has any information and/or speculation they’d like to share leave a comment below, as I’d love to get to the bottom of this.