California here we come! Warren Duff and myself are booked in for the Search Engine Strategies conference in San Jose.
The last SES conference I went to was in New York 2004. It was my first SES and I came back totally buzzed with new ideas and insights on the industry, in fact I was so excited I returned to accept the position of CEO.
I have noticed much of what we saw those 2.5 years ago evolve. Key trends I have seen include; consolidation of SEM firms (and yet not nearly as much as I would expect given the thousands of search marketing firms), a lot more sophisticated tools around PPC and a lot of speculation about local search.
I was intrigued at an in-house product R&D session earlier this year, we were looking at new initiatives in the industry for the small business, I’m probably being controversial, but it seemed mostly about “catch-up”.
But wait! Having just returned from 3 months maternity leave I am looking at the industry with fresh eyes and I’m intrigued by Web 2.0, social search and search beyond the desktop. I sense a new buzz! So we are off to the SES to find out more. If you are planning on attending we’d love to hear from you and try and catch up.
P.S. Oh by the way have you subscribed to our blog? I have made a personal commitment to blog every fortnight, and I’m looking for comments, even if you hate my blogs I’d love to hear from you.