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Welcome to the ineedhits Search Engine Marketing blog, where we share the latest search engine and online marketing news, releases, industry trends and great DIY tips and advise.
It seems that the CashBack offer that Microsoft started back in June might be a triumph if the latest statistics from Comscore are anything to go by.
For those of you who don’t know about Microsoft Live CashBack, it is a new search advertising strategy from Microsoft which aims to pay searchers who use the search engine to find and buy products from participating retailers. It shifts search advertising from cost-per-click (CPC) to cost-per-action (CPA) and gives a lot of the revenue back to users.
Comscore have released statistics showing a 15% increase in search volume in June for Microsoft compared to May 2008.
Microsoft now holds 9.2% of the US search market, still a long way behind Google which decreased by .3% in June to commands 61.5% of the market. However, this should be seen as good news for Microsoft, any initiative that takes away market share from Google (albeit very small) is a positive and I think they might be onto a winner with CashBack.
Courtney is an online marketing specialist at ineedhits - a leading search engine marketing firm with over 11 years experience. Courtney has been living and breathing online marketing for over 2 years. She specializes in web and permission email marketing and providing news and opinion to online marketing communities. Guaranteed Top 10 Listing! Get more targeted visitors to your site! No click fees! Find Out More Here | NEW: Guaranteed Targeted Traffic in 30 Days Get thousands of guaranteed website visitors to your site in 30 days! Get Started Here |
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