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Monday, July 21, 2008

Is Microsoft Onto a Winner with CashBack?

Posted by @ 4:39 pm
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It seems that the CashBack offer that Microsoft started back in June might be a triumph if the latest statistics from Comscore are anything to go by.

For those of you who don’t know about Microsoft Live CashBack, it is a new search advertising strategy from Microsoft which aims to pay searchers who use the search engine to find and buy products from participating retailers. It shifts search advertising from cost-per-click (CPC) to cost-per-action (CPA) and gives a lot of the revenue back to users.


Comscore
have released statistics showing a 15% increase in search volume in June for Microsoft compared to May 2008.

Microsoft now holds 9.2% of the US search market, still a long way behind Google which decreased by .3% in June to commands 61.5% of the market. However, this should be seen as good news for Microsoft, any initiative that takes away market share from Google (albeit very small) is a positive and I think they might be onto a winner with CashBack.



Courtney Mills Courtney is an online marketing and communications specialist at ineedhits - a leading search engine marketing firm with over 16 years experience. Courtney has been living and breathing online marketing for over 5 years. She specializes in web and communication marketing, while providing news and opinion to online marketing communities.

View Courtney Mills's profile






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