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Monday, March 1, 2010

Is Google Rolling Out a New Search Results Page?

Posted by @ 8:59 pm

According to posts on webpronews and search engine land, Google has expanded testing for their new search results page, which we first discussed back in November last year. As we mentioned last year, the changes include a search options panel on the left hand side which helps navigate between different types of searches.

Search Engine Land has a great image which shows the differences between the original test last year and the new layout which has been recently uncovered.


While these are still minor changes on the previous version, the additional testing shows that Google is keen to push forward with the new layout and potentially roll it out later this year. This will give Google a three column layout which is similar to the look and feel of Bing and

It is interesting to see Google adding more elements to their SERPs pages, after recently going for the minimal, fade in approach on their homepage.

If you’re already seeing these changes, let us know what you think via the comments below.

Matthew Elshaw Matt is a marketing professional at, an international search marketing firm. Matt's passion for online marketing began at university and has proved invaluable in steering product development and marketing initiatives at the company. Matt is a regular contributor to the ineedhits search marketing blog.

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Discussion (5 - comments)

It is quarter after two in the morning, and I was half asleep when I first saw it, at this point I thought it was a virus.I kind of freaked out for a second then I realized that google might be doing something new. Then I stumbled onto this site that proved it was google that was trying something new.

By Nick D. - March 1, 2010

I hate it!

By Brian E - March 2, 2010

Saw it last night. I really like it…feels more modern, yet it’s just a minor facelift. Now the current SERP feels like 1980 in comparison to the page they’re testing.

By Ty - March 2, 2010

[...] Is Google Rolling Out a New Search Results Page? | ineedhits [...]

By Top 12 Keyword Suggestion Tools | Simple Website Secrets - March 2, 2010

dont like it!

By Tony Zambrano - March 15, 2010

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