Back in February this year we discussed how Google was annoying several webmasters by changing their website’s title tags which resulted in an impact to the site’s postion in the SERPs. Well it seems Google is doing it again!
There have been several complaints appearing on the WebmastersWorld forum that Google is changing title tags to new ones which do not contain any of the keywords from the old titles.
From some moderations to a complete overhaul of page titles, Google has apparently been making these changes since June, sending many webmasters into a spin.
Just like last time, Google has not responded to this situation. In the past, Google’s John Mueller has explained why they may change the title tags of pages:
In general, when we run across titles that appear to be sub-optimal, we may choose to rewrite them in the search results. This could happen when the titles are particularly short, shared across large parts of your site or appear to be mostly a collection of keywords. One thing you can do to help prevent this is to make sure that your titles and descriptions are relevant, unique and compelling, without being “stuffed” with too much boilerplate text across your site.
Some experts say that these changes might be a part of the Panda update which is fully focused on separating content farms from good content sites.
Are you comfortable with Google changing your titles in the search results?