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Wednesday, July 11, 2012

How to Use Bing’s New Link Explorer Tool

Posted by @ 6:56 pm

Bing has recently revamped their Webmaster Tools area to include a number of new features and a brand new link analysis tool.

The Link Explorer tool lets you look up links for any site on the web, with some bloggers suggesting it is the long awaited return of Yahoo! Site Explorer.

Simply enter a URL and the tool will supply a list of known links pointing to the specified destination. The default setting will display external links pointed at the specified URL, though this can be switched to show internal links as well.

You can also change the scope to show links pointed to either a domain, or an individual URL. Other refinements can help you search by anchor text and by keywords found on a page pointing to you.

A screenshot of the new tool is below,

As with other link checking tools, Bing’s Link Explorer tool can be used in a number of useful ways.

  1. Checking on Your Competitors – As mentioned earlier Link Explorer allows you to look at link data for any site on the web. Using filters like anchor text and source will allow you to spy on competitors linking strategies and determine which keywords they are targeting.
  2. Monitor Your Own Backlink Profile – After Google’s latest penguin update building a natural looking backlink profile has become very important. Use the Link Explorer tool to look at the number of different sources linking to your website. Links from a wide variety of sources are going to appear more natural to Google.
  3. Anchor Text Distribution - Another important part of your own link profile is anchor text distribution. To avoid any over-optimization penalties use the anchor text search field to ensure you have a wide variety of terms and it is not focused on 2 or 3 keywords.

To use the new Link Explorer tool for yourself, signup for a Bing Webmaster account here:

Matthew Elshaw Matt is a marketing professional at, an international search marketing firm. Matt's passion for online marketing began at university and has proved invaluable in steering product development and marketing initiatives at the company. Matt is a regular contributor to the ineedhits search marketing blog.

View Matthew Elshaw's profile

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