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Monday, December 21, 2009

How to Plan Your Site for Google’s New Page Speed Ranking Factor!

Posted by @ 8:13 pm

With 2010 just around the corner, Google remains determined to make it the year of speed.

Real-time results courtesy of Twitter will become more dominant and of course, there is Google’s plan to make the speed of your website a factor in determining your ranking.

Google’s second plan has attracted a lot of interest from our readers, so this post aims to share a few tips on speeding up your site.

WebProNews recently did an interview with Bill Hartzer from Vizion Interactive who discussed some areas that you can improve on your site to increase its speed. Feel free to check out the video here.

Google also has its own Webmaster Tool feature which can help you assess how your website is travelling in terms of speed. The Site Performance feature looks at the aggregated speed for your site, based on the pages that were most frequently accessed by visitors who use the Google Toolbar and have the PageRank feature activated.

Here is an example of how this will look like:


There is also a section that gives you Page Speed Suggestions. This feature shares some example pages from your site and suggestions on how to optimize those specific pages. The suggestions are based on Google’s Page Speed Firefox/Firebug plug-in.


You can learn more about these features from the official Google post here.

Are you concerned about the effect of your website speed on your rankings? How do you plan to deal with it? Feel free to share your thoughts below.

Courtney Mills Courtney is an online marketing and communications specialist at ineedhits - a leading search engine marketing firm with over 16 years experience. Courtney has been living and breathing online marketing for over 5 years. She specializes in web and communication marketing, while providing news and opinion to online marketing communities.

View Courtney Mills's profile

Discussion (3 - comments)

Google rose from nowhere, to become the most popular, because of “skinny files” which “fly the Internet”.

I was doing just the same. I start a page with the HTML tag, then HEAD and TITLE. Then /TITLE, /HEAD and BODY.

HTML instructions with me are an absolute MINIMUM – just what it takes to make the page. The page ends with /BODY and /HTML.

When I tried using early Internet Explorer browsers, I was horrified to find that a file of just 2 kilobytes ended up as 50. Microsoft had rigged things so that a Microsoft URL was contacted every time the page was viewed. Also, such observations as “GENERATOR: MICROSOFT INTERNET EXPLORER VERSION XXX” had been added. The page looked identical to the original, but was full of needless additions. None of the original text was originated by Microsoft – only the additions.

So I never right-click on the browser to “save the page”. I work on the source text, using a simple text editor, to ensure that I have full control of the size of the files.

Various gimmicks, such as Javascript scripts, can be added for their novelty value – but I never leave it to a page-authoring tool to decide what commands go into the file.

I am surprised it had taken Google so long to reward other authors of “skinny files”.

Charles Douglas Wehner

By Charles Douglas Wehner - December 22, 2009

I read a few topics. I respect your work and added blog to favorites.

By buy diflucan - December 28, 2009

I checked my page speed and it stated the pages loaded really slowly. Try Google Page Speed to help speed it up.

I could get page speed to analyse & Suggest what I ought to do.

Problem – No instructions to actually see how to do it!!!

So I still have pages that are apparently too slow to load.

The site I am referring to is located at

Any info from anyone about how to successfully utulize tools such as page speed would be extremely valuable.


By Julie Hodges - January 9, 2010

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