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Monday, April 4, 2011

How to Keep Your Google Ranking During a Website Redesign

Posted by @ 7:37 pm
6
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I recently wrote an article which outlined how to create a first-class home page and this got me thinking, does your Google ranking drop when you re-design your website?

Well, I did some research and came across some great advice from the team at the Flyte marketing blog. In short, it is possible to keep your ranking in the search engines whilst re-designing your site; you just need to get your 301 redirects sorted.

One of the biggest factors the search engines use when determining your ranking is trust. Google is more inclined to trust a site that has been in existence for a while and that has many incoming links to it. Often, when rebuilding a site, you end up changing the URLs of your web pages. The problem is though that these new URLs don’t have the trust that the old URLs do, even if a lot of the content is the same.

When you take your established content and place it somewhere else, you are effectively resetting the clock on when that content was created and breaking all of the inbound links that pointed to it.

How can you re-establish this trust with the search engines?
The most effective way to tell the search engines that you’ve moved your content is through the 301 redirect. By setting up 301 redirects for your content, you show search engines where your content has moved from, and your inbound links will now direct to your new pages.

If you have no idea what I’m talking about, then I suggest leaving the work to your web developer.

If you think you’re capable of implementing 301 redirects for your site, the Flyte blog has shared the following resources to get you started:

Even with a 301 redirect in place, you should expect a dip in ranking during a major overhaul of your website, but it won’t be permanent. Our SEO team says that you should be back to normal in about a month or.



Courtney Mills Courtney is an online marketing and communications specialist at ineedhits - a leading search engine marketing firm with over 16 years experience. Courtney has been living and breathing online marketing for over 5 years. She specializes in web and communication marketing, while providing news and opinion to online marketing communities.

View Courtney Mills's profile






Discussion (6 - comments)

[...] full post on ineedhits « Optimizing Your Website for Multiple [...]

By How to Keep Your Google Ranking During a Website Redesign | 2010 World Top Template Forum - April 4, 2011



[...] How to Keep Your Google Ranking During a Website RedesignSearch Engine Marketing (blog)I recently wrote an article which outlined how to create a first-class home page and this got me thinking, does your Google ranking drop when you re-design your website? Well, I did some research and came across some great advice from the team at the … [...]

By How to Keep Your Google Ranking During a Website Redesign – Search Engine Marketing (blog) | Affordable Seo Blog - April 4, 2011



[...] Read Original Story at INeedHits.com [...]

By How to Keep Your Google Ranking During a Website Redesign | RM2 Project - April 4, 2011



[...] View full post on ineedhits [...]

By How to Keep Your Google Ranking During a Website Redesign | Business Review - April 5, 2011



dumb advice if you ask me. the best way to not lose your ranking is to just use the same url’s as you had in your old site. its more work, but you will not lose anything. doing 301 may work just fine, but dont take chances.

By Leonard - April 5, 2011



[...] How To Keep Your Google Ranking During a Website Redesign — If you read the above post (or if you didn’t) and have decided you do need to redesign your site, the question ‘how it will affect my Google ranking’ is bound to cross your mind. Never fear, though; iNeedHits has the information you need to ensure your site suffers as little as possible before, during, and after the redesign. [...]

By DIYSEO – The Best Small Business Marketing News & Blog Posts of the Week — April 8, 2011 - April 8, 2011




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