Many have anticipated the release of Google Universal search results, and we’ve been watching as Google has played with their search engine results page (SERPs), tweaking it almost daily! The integration of vertical search (specialized searches such as blog, local, maps, books, image search etc) may just be the beginning of Universal search but its effects on search engine marketing are immediate.
What Search Results Used To Look Like
Local search results started appearing in the main web results of both Google and Yahoo! some time ago, however, we should start to see this happening with more regularity from now on, and with a different twist. Previously, local results displayed at the top of the SERPs, were they shown at all. According to the Google LatLong blog
“Previously we only showed local listings at the top of the results page, and since this was prime real estate, we would not display the listings if we were not certain that you were looking for a local business.”
What Search Results Will Look Like Now
“Within the Universal search framework, we are now able to more smartly handle ambiguous queries. For example, for the query [san francisco bar] we can now satisfy users who are looking for the website of the Bar Association of San Francisco as well as those looking for a local place to get a drink.”
Local businesses now have the opportunity to capitalize on appearing anywhere within the main web results for searches that may even have the slightest local relevance. Those businesses appearing in main web results, that also have a Google local listing, will now include a drop-down map and link to their Google Local profile page.Should you achieve a top 3 local ranking, you will also appear in the Google Local (OneBox) results within the SERPs on relevant searches!
The importance of local search and local search listings is undeniable. For any business wanting to see local customers through their ‘door’ (literally or metaphorically), a local listing, and more importantly an enhanced local listing, is critical. Fortunately, we’ve launched Local Search Listing – a new service to give your business instant localized online exposure and help increase your local traffic. Order a Local Search Listing now or find out more…