Contact Us
 
 

Welcome to ineedhits Blog

Welcome to the ineedhits Search Engine Marketing blog, where we share the latest search engine and online marketing news, releases, industry trends and great DIY tips and advice.



Thursday, September 16, 2010

How Google Instant Will Impact Your SEO & PPC Campaigns

Posted by @ 6:30 pm
17
  •  

A couple of weeks ago we told you about a test that Google was running which gave you search results as you type typed your query. This test has now become ‘Google Instant’ and it has many asking if it will spell the end for SEO.

The introduction of Google Instant means that searchers can constantly refine their query without actually clicking on the “search” or “enter” button and still get a concrete list of better & faster results. However, many are trying to figure out what effect Google Instant will have on their businesses and are asking “is SEO dead?” The answer is simple: “Of course not.”

Google Instant does not change the ranking process of Google’s search results (says Google engineer, Ben Gomes). However, SEO techniques are continuously changing and although Google Instant Search will not kill SEO, there might be a few changes to your SEO strategy.

How will Google Instant affect your SEO/PPC strategy?
Google Instant will now change how many people see and click on your site because for all you know Google Instant could be persuading searchers to enter a completely different keyword than what they had actually set out to search for.

The first major change is in the drop down “suggestion box” that tries to predict queries even before they are completely typed. Depending on the query, the search result occupies one and sometime up to three of the advertisement positions on the first page. Google is bringing the paid and universal search listings as high as possible, but is simultaneously pushing the SEO results “below the fold.”

So you need to plan out your SEO strategy keeping in mind:

  • Your page Titles are going to need to be even more compelling than before.

You need to not only attract the searcher to your listing, but you have to get them to commit to the search query. That’s going to take a lot of engagement on your part.

  • Take a close look at what long tail keywords Google Instant suggests.

Make sure you have a page ranked for all the important variations. Show up, no matter what final keyword string the searcher commits to.
(Suggestions from Andy Beal)

  • Top ranking is now more important than ever.

Users are less likely to scroll below the fold as related results are instantly reconfigured as the search query is completed.

Good & bad news for PPC advertiers:

Google’s Johanna Wright says there will be no change to the ranking of ads under Google Instant, however ad impressions will change (for the better). Google will now record an ad impression if a searcher types a partial query and clicks within the search results page or if he stops typing for three seconds while an ad is displayed.
For PPC campaigns it will calculate as an impression (affecting CTR) only after a pause of three seconds.

Showing PPC ads on “predictive queries” that may or may not be relevant to what the user is ultimately searching for could push down the click-thru-rates of these ads.

Here is what Google’s Advertiser FAQs say:

  • When someone searches using Google Instant, ad impressions are counted in these situations:
  • The user begins to type a query on Google and clicks anywhere on the page (a search result, an ad, a spell correction, a related search).
  • The user chooses a particular query by clicking the Search button, pressing Enter, or selecting one of the predicted queries.
  • The user stops typing, and the results are displayed for a minimum of three seconds.

At an average of 9 seconds per query, that’s 2 additional add impressions before a customer actually tells Google exactly what they are looking for. This should give your business even more exposure to searchers.

While Google Instant is great for searchers by giving them faster results, it will certainly pose a challenge for business owners and search marketers.



Courtney Mills Courtney is an online marketing and communications specialist at ineedhits - a leading search engine marketing firm with over 16 years experience. Courtney has been living and breathing online marketing for over 5 years. She specializes in web and communication marketing, while providing news and opinion to online marketing communities.

View Courtney Mills's profile






Discussion (17 - comments)

[...] areas of their campaign just to be safe. One of the obvious areas to observe is unique …How Google Instant Will Impact Your SEO & PPC CampaignsSearch Engine Marketing (blog)Google Instant: Affects Google Adwords and [...]

By Watch out for the Google Instant effect – Last Click News | SEO Facts - September 16, 2010



[...] How Google Instant Will Impact Your SEO & PPC Campaigns Sep 17th, 2010No Comments [...]

By How Google Instant Will Impact Your SEO & PPC Campaigns « Miami Beach Web Designer - September 16, 2010



[...] areas of their campaign just to be safe. One of the obvious areas to observe is unique …How Google Instant Will Impact Your SEO & PPC CampaignsSearch Engine Marketing (blog)Google Instant: Affects Google Adwords and [...]

By Watch out for the Google Instant effect – Last Click News | SEO Criteria - September 16, 2010



[...] areas of their campaign just to be safe. One of the obvious areas to observe is unique …How Google Instant Will Impact Your SEO & PPC CampaignsSearch Engine Marketing (blog)Google Instant: Affects Google Adwords and [...]

By Watch out for the Google Instant effect – Last Click News | Free SEO Advice - September 16, 2010



[...] areas of their campaign just to be safe. One of the obvious areas to observe is unique …How Google Instant Will Impact Your SEO & PPC CampaignsSearch Engine Marketing (blog)Google Instant: Affects Google Adwords and [...]

By Watch out for the Google Instant effect – Last Click News | Online SEO Blogger | Basic Seo Tips | Advanced Seo Tips | Seo Busines - September 16, 2010



[...] optimisation (SEO), according to Jake …Watch out for the Google Instant effectLast Click NewsHow Google Instant Will Impact Your SEO & PPC CampaignsSearch Engine Marketing (blog)Google Instant: Affects Google Adwords and [...]

By IT industry news: Google Instant ‘won’t kill SEO’ – Computeach | SEO Facts - September 17, 2010



[...] optimisation (SEO), according to Jake …Watch out for the Google Instant effectLast Click NewsHow Google Instant Will Impact Your SEO & PPC CampaignsSearch Engine Marketing (blog)Google Instant: Affects Google Adwords and [...]

By IT industry news: Google Instant ‘won’t kill SEO’ – Computeach | Free SEO Advice - September 17, 2010



[...] optimisation (SEO), according to Jake …Watch out for the Google Instant effectLast Click NewsHow Google Instant Will Impact Your SEO & PPC CampaignsSearch Engine Marketing (blog)Google Instant: Affects Google Adwords and [...]

By IT industry news: Google Instant wont kill SEO – Computeach | SEO Criteria - September 17, 2010



[...] out of Google Instant which made it as far as NBC Nightly News and is being discussed in depth for impact on Pay Per Click. I made a few queries for head and long tail terms and found largely no changes in [...]

By Google Instant, The Rise of Bing, and New Twitter.com | Rob Ainbinder - September 17, 2010



[...] optimisation (SEO), according to Jake …Watch out for the Google Instant effectLast Click NewsHow Google Instant Will Impact Your SEO & PPC CampaignsSearch Engine Marketing (blog)Google Instant: What it Means for You and SEOZDNet (blog)Online PR [...]

By IT industry news: Google Instant wont kill SEO – Computeach | Hot SEO Blogger | Basic Seo Tips | Advanced Seo Tips - September 17, 2010



[...] optimisation (SEO), according to Jake …Watch out for the Google Instant effectLast Click NewsHow Google Instant Will Impact Your SEO & PPC CampaignsSearch Engine Marketing (blog)Google Instant: What it Means for You and SEOZDNet (blog)Online PR [...]

By IT industry news: Google Instant wont kill SEO – Computeach | SEO Criteria - September 17, 2010



for PPC its really a different thing to get more impressions, though google has created more friendly atmosphere for general users and marketers but its challenging situation to work with as well. On the whole I like this change with Google but I think it would be more friendly like Bing. And waiting for this by google

Sid@ Printinghost

By Sid shahh - Printinghost - September 21, 2010



[...] September 21, 2010 by pamhunterdesign Leave a Comment How Google Instant Will Impact Your SEO & PPC Campaigns. [...]

By How Google Instant Will Impact Your SEO & PPC Campaigns « Pam Hunter Design Blog - September 21, 2010



Glad you talked about this, I did a podcast with Scott Paton on this .

I agree, Google instant cannot affect seo, as seo makes googles natural search what it is. If seo is gone, then first year domains will pop up right? Thats plain and simple.

Michael Rotkin
http://wwww.seochampion.com

By Michael Rotkin - September 22, 2010



thanks for the tips.

wot about google’s i am feeling lucky opption ??
is it dead now ??

By saumil - September 22, 2010



[...] were predicting the death of SEO, the immediate end oflong-tail keywords, and the need to bid on every partial spelling of your primary keywords so that you didn’t miss a single possible [...]

By After One Month with Google Instant, the Doomsayers are Extremely Quiet « Today's SEO, Social Media and Link Building News - October 15, 2010



The algorithm Google uses to produce results did not change, but this will significantly affect the user experience in terms of how people interact with the query form and how they search.

By Jonathan Kidder - November 12, 2010




Add Your Comments







SUBSCRIBE

Keep up to date with the latest from our blogs.

Subscribe to all blog posts

The Newsletter
BROWSE OUR POSTS




  • New Posts
  • Popular
  • Comments


Jobthread



More in Search News, Tips & Advice (610 of 2085 articles)


Last week I wrote about the importance of flat website architecture and how cross linking can help to improve the ...