Contact Us
 
 

Welcome to ineedhits Blog

Welcome to the ineedhits Search Engine Marketing blog, where we share the latest search engine and online marketing news, releases, industry trends and great DIY tips and advice.



Monday, January 23, 2012

How Google Chooses Your Title Tag for Search Results

Posted by @ 9:34 pm
5
  •  

Addressing the concerns of many webmasters who find that Google sometimes show alternative titles in the organic search results, Google’s Pierre Far has given an explanation.

While we all know that Google often changes the snippet or description of a site in the search results, what many of us don’t know is that Google will often change the Title without notice.

Pierre explains that apart from the many signals used, Google still considers the tag as the primary source of a title for your page and then decides which title to show to users. But it often so happens that webmasters use the same title tag for all or some pages on their website which might not be the best one to be shown for all keywords relevant to the site.

Google has some algorithms that generate alternative titles to make it easier for users to recognize relevant pages in your website. After doing some testing Google found that these alternative titles are generally more relevant to the query and can substantially improve the clickthrough rate of a webpage that is beneficial for both the searchers and webmasters. And that is the main reason why webmasters see an alternative title for their web pages.

Apart from this Google also tries to replace unnecessarily long or hard-to-read titles with more ‘to the point’ and descriptive alternative titles so that searchers can get a quick indication of what the webpage is actually about. On other occasions, Google has also found irrelevant titles are displayed for pages that have no title or a non-descriptive title that might be leaving the searchers confused. For example, a title using simply the word “Home” is not really indicative of what the page is about.

Pierre further explained that Google has always advised webmasters to create unique page titles and meta descriptions for the snippets as these two elements are the first thing a potential customer views in the SERP’s and then decides whether or not to click and enter the website.

To help webmasters who are still facing problems in writing better titles and meta-descriptions, Google has updated their Help Center article on this topic.



Providing the latest search engine and online marketing news to readers of the ineedhits blog.

View SearchNews's profile






Discussion (5 - comments)

[...] How Google Chooses Your Title Tag for Search Results [...]

By How Google Chooses Your Title Tag for Search Results | RM2 Project - January 23, 2012



[...] How Google Chooses Your Title Tag for Search Results Jan 24th, 2012No Comments [...]

By How Google Chooses Your Title Tag for Search Results « Miami Beach Web Designer - January 24, 2012



Every page of a website should have unique meta tags that incorporate keywords. This helps the search engines provide the most relevant page of a search query. The search engines want to provide a good user experience so it’s important to make it easy for them to figure out what is on the page.

By Nick Stamoulis - January 24, 2012



[...] How Google Chooses Your Title Tag for Search Results — Google has a habit of tossing out your suggestions and pretty much just doing what it wants. Previously, there seemed to be no rhyme or reason behind its decisions to replace your title tags, but an explanation from Google’s Pierre Farr may help clear things up. If you want to read a bit more and maybe even walk a little on the geeked-out tinfoil side, have a look at How Classification of Page Elements and Search Results May Influence Alternative Titles and Snippets Displayed in Google from Bill Slawski. Fascinating read. [...]

By The Best Small Business Marketing News & Blog Posts of the Week — January 27, 2012 – DIYSEO - January 27, 2012



[...] How Google Chooses Your Title Tag for Search Results — Google has a habit of tossing out your suggestions and pretty much just doing what it wants. Previously, there seemed to be no rhyme or reason behind its decisions to replace your title tags, but an explanation from Google’s Pierre Farr may help clear things up. If you want to read a bit more and maybe even walk a little on the geeked-out tinfoil side, have a look at How Classification of Page Elements and Search Results May Influence Alternative Titles and Snippets Displayed in Google from Bill Slawski. Fascinating read. [...]

By The Best Small Business Marketing News & Blog Posts of the Week — January 27, 2012 – UpCity - January 3, 2013




Add Your Comments







SUBSCRIBE

Keep up to date with the latest from our blogs.

Subscribe to all blog posts

The Newsletter
BROWSE OUR POSTS




Sponsored Listings

PR0 to PR6! Dramatic TRAFFIC increase and proven results

Ignite your digital marketing with Perth's proven SEO specialists

Handbags | Bags | Bags Online

Mobile Search Advertising $9.95

  • New Posts
  • Popular
  • Comments


Jobthread



More in Search News, Tips & Advice (292 of 2085 articles)


According to ComScore's latest qSearch analysis report, Google continues to lead the search market with 65.9% of search queries in ...