Hitwise has released their monthly industry report. This month’s report focuses on the online traffic and trends of the travel category.
The travel category includes travel publications, travel agencies; transport services/people carriers, airports, destinations, resorts, travel and locality guides and accommodation.
Detailed within the report is a breakdown of top search engines, top travel websites and internet real estate, search term analysis, audience demographics and other relevant statistics. Some highlights from the report include:
Local sites contributed 95.74% of all traffic to the ‘Travel’ industry, which means US Internet users prefer local to global sites.
40.15% of all visits to the online ‘Travel’ industry went to the top 10 websites for the week ending 08/26/2006. 48.70% went to the top 20 websites and 69.55% went to the top 100 websites.
The average visit duration for visits to the online ‘Travel’ industry was 8 minutes, 25 seconds.
For the complete breakdown, visit http://www.hitwise.com/images/US_Industry_Report.pdf