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Monday, September 18, 2006

Hitwise Industry Report – Online Travel Category

Posted by @ 12:36 am

Hitwise has released their monthly industry report. This month’s report focuses on the online traffic and trends of the travel category.

The travel category includes travel publications, travel agencies; transport services/people carriers, airports, destinations, resorts, travel and locality guides and accommodation.

Detailed within the report is a breakdown of top search engines, top travel websites and internet real estate, search term analysis, audience demographics and other relevant statistics. Some highlights from the report include:

  • Local sites contributed 95.74% of all traffic to the ‘Travel’ industry, which means US Internet users prefer local to global sites.
  • 40.15% of all visits to the online ‘Travel’ industry went to the top 10 websites for the week ending 08/26/2006. 48.70% went to the top 20 websites and 69.55% went to the top 100 websites.
  • The average visit duration for visits to the online ‘Travel’ industry was 8 minutes, 25 seconds.

    For the complete breakdown, visit

  • Rene LeMerle Rene is the marketing manager of - a global search engine marketing company. He also leads the marketing for - a web 2.0 style community for online and digital marketers. Rene has been in the industry since 1997 with much of that time spent helping businesses embrace the best of the internet and digital world.

    View Rene LeMerle's profile

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