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Sunday, January 17, 2010

Has the Bing Bubble Burst? Google’s Share Up to 72%

Posted by @ 6:48 pm

The results are in and it’s no surprise that Google still has a commanding hold on the US search market. But has the Bing bubble burst?

Hitwise reports that while Google’s market share rose in December 2009 to 72%, Bing’s actually decreased by 4% from November 2009. The same can also be said for Yahoo! & Ask (but that’s really no surprise, is it?). Here are the official stats from Hitwise.


It’s not all bad news for Bing, though. Hitwise reports that Bing is showing strong signs in its success rate.

In October 2009, Bing’s success rate was well below the competition with a success rate just north of 70%. That rate has been steadily increasing, and now Bing is showing a success rate over 75%. There is one caveat when reading these numbers; search success rate is often influenced by the complexity of the search. Traditionally, portal search engines tend to have more simple navigational and brand related queries in their top searches which are easier to resolve then searches for information.

Hitwise determines the success rate as the percentage of executed searches that result in a visit to a site other than a main search domain.The chart below outlines the main search engines success rates since October.


What I found most interesting was the statistics on search queries. Longer search queries – those averaging five to more than eight words long – were down 2% from November to December. This actually really surprises me. With the holiday shopping season in full swing in December, I would have thought that searchers would be more descriptive in their search query, so that they found exactly what they were searching for and quickly.

Here is a breakdown of the search query lengths, which will no doubt be useful information for any search advertising campaigns


So that’s a wrap – there were certainly no surprises in the overall search market share. However, it will be interesting to keep an eye on Bing’s success rate & the impact this could have on Google’s overall market share in 2010.

Courtney Mills Courtney is an online marketing and communications specialist at ineedhits - a leading search engine marketing firm with over 16 years experience. Courtney has been living and breathing online marketing for over 5 years. She specializes in web and communication marketing, while providing news and opinion to online marketing communities.

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Discussion (4 - comments)

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By Has the Bing Bubble Burst? Google's Share Up to 72% | ineedhits - January 18, 2010

Actually, I am not the least bit surprised that long-tail, more sophisticated search was down at Christmas. This was our 10th Christmas season and we see the same thing every year, even now. The “grandmas” come out of the woodwork looking for gifts. People with little experience shopping online do as well. Searches get more simplistic and you really have to be careful with your PPC bids because you will get idiots clicking on your expensive PPC ad, even when your organic listing is right on the same page.

By Bill DeGrosky - January 19, 2010

Search engine rankings are never really all that surprising. Google is always first, Yahoo! is definitely second and Bing comes in third every month, without fail. Sometimes Yahoo! or Bing will rise or fall just a little bit and one will benefit from the other’s loss, however it’s never an enormous drop.

January’s rankings were also on the same lines. Google came first, Yahoo! came second and Microsoft came third, experiencing a slight gain over the previous month. However, in a most unusual turn of events Microsoft gained at the expense of Google for the first time.

According to ComScore (via CNet), Google’s dominant share of the search market slipped by 0.3 percentage points to 65.4 percent of all searches conducted in the U.S. Because of this, Bing increased by 0.6 percentage points to 11.3 percent of all searches. Yahoo! lost another 0.3 percent, dropping to 17 percent of all searches.

Microsoft Bing has experienced almost consistent growth since it launched last May, rising from 8.4 percent in June to its current 11.3 percent. Bill Gates once told the press that the search engine created by microsoft is the best product till date created by Microsoft. Hope that turns out true. People are already fascinated by the interface provided by Bing. Let us wait and see if Bing can sustain its growth

By Richardwasingeot - February 14, 2010

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