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Tuesday, March 30, 2010

Has Google Buzz Lost Its Buzz Already?

Posted by @ 5:35 pm

Although it was only released last month, it seems that the hype surrounding Google Buzz is all but dead.

Online ad network, Chitika reported that the web searches on the internet in general and on its network of 80,000 sites has definitely died for Google Buzz.

The Chitika blog post explains:

February 9th, 2010 – the day Buzz was launched – the search engines lit up with queries. The Chitika network saw about 1,500 searches that day for the term “Google Buzz,” approximately 15 times the number of searches for “Twitter.”

However, those searches dropped off quickly – on February 10th, there were 580 searches; on the 11th, 147. From the 12th on – only three days removed from Buzz’s much-hyped launch – searches for Google Buzz failed to break three digits, and in most cases elicited less than 10 searches per day.

The graph below shows Google Buzz’s fall in popularity.


And it’s not just Chitika that is seeing this trend. Google’s own research tool, Insights for Search tells a similar story.


According to the Google tool, by the 15th of February (only 5 days after the launch) searches for the service had dwindled to less than ten a day, and since February 26th there had only been about one search per day. While the chatter on Twitter about Google Buzz remains quite constant.

TechCrunch is also reporting a severe decrease in traffic to its site from Google Buzz:

According to our data, in the past month, Google Buzz has been sending less traffic to TechCrunch than FriendFeed — the service which is essentially the same as Buzz, only better, and ever since the acquisition by Facebook has been a ghost town. In the past month, FriendFeed is the #52 referrer of traffic to TechCrunch (in its heyday, it was occasionally in the top 20), Google Buzz, meanwhile, is at best #55.

So my questions to our readers… are you still using Google Buzz?

Courtney Mills Courtney is an online marketing and communications specialist at ineedhits - a leading search engine marketing firm with over 16 years experience. Courtney has been living and breathing online marketing for over 5 years. She specializes in web and communication marketing, while providing news and opinion to online marketing communities.

View Courtney Mills's profile

Discussion (3 - comments)

[...] This post was mentioned on Twitter by JP McGovern and Real Big Firm, social capitalism. social capitalism said: Has Google Buzz Lost Its Buzz Already? Maybe, but does anyone need to search for Buzz? [...]

By Tweets that mention Has Google Buzz Lost Its Buzz Already? Maybe, but does anyone need to search for Buzz? -- - April 5, 2010

Social comments and analytics for this post…

This post was mentioned on Twitter by ineedhits: [SEM News] Has Google Buzz Lost Its Buzz Already?: Although it was only released last month, it seems that t…

By uberVU - social comments - April 7, 2010

found your site on today and really liked it.. i bookmarked it and will be back to check it out some more later

By pharmacy tech - April 12, 2010

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