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Welcome to the ineedhits Search Engine Marketing blog, where we share the latest search engine and online marketing news, releases, industry trends and great DIY tips and advice.

Sunday, October 19, 2008

Google’s Video Series on Ranking, Indexing and Much More

Posted by @ 5:35 pm

Want to know how Google discovers, crawls and indexes your sites pages? Or how Google displays and ranks these pages in search results?

Well, Google have produced a selection of videos to answer all your questions.

From the Webmaster Central Blog, here is an overview of the 5 videos in the series:

  • Discoverability – tutorial on how Google discovers your site.
  • Accessibility – suggestions for making your content easily accessible to Google.
  • Ranking – how relevance and importance influence your ranking.
  • Webmaster Central Overview – learn more about Google’s Webmaster Tools.
  • Other Resources – overview of additional Google resources and tools.

Now, for the news you all want to hear… Google’s reason as to why your site’s ranking fluctuates (and it’s not because they no longer employ diligent pigeons to rank pages). The slide below from the ranking video gives us some insight into fluctuating page ranks.

The content in the videos is quite basic, but if you are new to SEM, then these videos are a great resource to give you an introduction to Google and what they do. They may even be helpful for those of you that have been in the SEM game for a while, but need a little bit of a refresher.

If you would like to check out any of videos simply click here. Happy viewing!

Courtney Mills Courtney is an online marketing and communications specialist at ineedhits - a leading search engine marketing firm with over 16 years experience. Courtney has been living and breathing online marketing for over 5 years. She specializes in web and communication marketing, while providing news and opinion to online marketing communities.

View Courtney Mills's profile

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