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Monday, May 10, 2010

Google’s Search Queries Report Updated: Average Position & Stars

Posted by @ 6:49 pm

It was just last month that Google unveiled one of the most significant enhancements to the Google Webmaster area to date and now they have added even more.

While the newly-overhauled Top Search Queries report was looking pretty good when released last month, it is now even better with Google adding “average position” data to the report.

From the official blog post:

(The average position column) provides a quick at-a-glance way to see where your site is showing in the search results for specific queries. The other change you’ll notice is that we’re showing a “Displaying” number for Impressions and Clicks. This number represents a total count of the data displayed in the Search Queries table. The number in bold appearing just above it is a total count of all queries including the “long tail” of queries which are not displayed in the Search Queries table. When the “Displaying” number is not visible, such as when you select a specific country from the “All countries” drop-down menu, then the bold number is the total count of the data displayed in the Search Queries table.

The image below shows both of these changes.


The other significant addition is the “starred” tab which lets webmaster put a star next to their most important search queries. Google says that “all of the queries that you “star” will be consolidated under the Starred tab providing a super easy way to view just the queries you care about.”

Google is asking for feedback from webmasters about these changes to the report, so feel free to head over to the Webmaster Help Forum and tell them what you think.

Courtney Mills Courtney is an online marketing and communications specialist at ineedhits - a leading search engine marketing firm with over 16 years experience. Courtney has been living and breathing online marketing for over 5 years. She specializes in web and communication marketing, while providing news and opinion to online marketing communities.

View Courtney Mills's profile

Discussion (2 - comments)

[...] Backlink Analysis to Find Community LinksGoogle Video: 3 Steps to Understanding Site SpeedGoogle’s Search Queries Report Updated: Average Position & StarsA New Google Design Goes Live Globally – PLUS the Designs That Missed OutYahoo! CEO Attacks [...]

By Search Snippets | Weekly Search Engine Wrap - 17th May 2010 | ineedhits - May 17, 2010

Hey thanks for the information.
I was confused about these new features which have been added in Webmaster tools. I really like the star feature which helps you in staring the queries you care about.

By Financial Planning - July 12, 2010

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