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Tuesday, March 3, 2009

Google’s Recession Plan: Put Ads on Everything

Posted by @ 1:04 am
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In a move to secure their advertising revenue in tough economic times, Google have introduced AdWords ads across another web property, Google News. While Google earns most of its revenue from search advertising, placing ads across additional sites helps to boost revenue from other areas which may be falling in the current economic climate.

Since around November 2008, Google started experimenting with their AdWords listings by placing them across Google Image Search, Google Finance and Youtube.com. Now they”ve taken this experiment one step further by placing ads across Google News as well. Josh Cohen, a product manager at Google announced the changes in a recent blog post:

What this means is that when you enter a query like iPhone or Kindle into the Google News search box, you”ll see text ads alongside your News search results–similar to what you see on regular Google searches or Google Book Search.

Many U.S. based bloggers have reported seeing the image ads which includes this controversial listing, spotted by Search Engine land: google-news-ad Hopefully Google can crack down on these types of Ads as false headlines and fake news are going to add nothing to the network. What”s your opinion on this? Do you think your business could benefit from Google news advertising? Let us know via the blog comments below.



Matthew Elshaw Matt is a marketing professional at ineedhits.com, an international search marketing firm. Matt's passion for online marketing began at university and has proved invaluable in steering product development and marketing initiatives at the company. Matt is a regular contributor to the ineedhits search marketing blog.

View Matthew Elshaw's profile






Discussion (2 - comments)

I personally have no problem with it as a user of google news. Be great to know how effective it is for advertisers.

By Jackie Shervington - March 4, 2009



[...] recently noted that Google have begun placing advertising next to Google News, however what is interesting to hear [...]

By Where Google Stands and the Future of Search! | ineedhits - March 8, 2009




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