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Monday, September 20, 2010

Google’s Quicksee Purchase Could Bring More Privacy Concerns

Posted by @ 1:15 am

The Google spending spree has continued into the second half of 2010 with news that it has acquired Israeli 3D video developer, Quiksee.

The deal, apparently worth $12 million, will allow Google to enhance their own geo products like Google Maps and Earth.

This is the second Israeli company acquired by Google, following the LabPixies purchase for $25 million in April this year.

Quiksee is video tour software that provides state-of-the-art technology allowing anyone to create & upload simple location-based, interactive 3D videos. It is very similar to Google Street View, but it doesn’t require a vehicle driving around recording locations.

Although Google is yet to officially confirm the acquisition, the Quicksee founders have announced they will be joining the Google Geo team through a brief statement on their website:

We are delighted to announce that Quiksee has been acquired by Google!

We’ve learned a lot from our previous work at Quiksee, and we look forward to bringing our experience, creativity and insight to Google. Both Google and Quiksee share the same innovative vision, and while we can’t share any future product plans, we look forward to the opportunity to contribute and do great things together in the future.

We’ll be joining the Google Geo team and hope to have news for you soon. Stay tuned!

TechCrunch’s Erick Schonfeld is skeptical about Quicksee for Google from a privacy point of view, but does see it as good news for small business owners:

The technology could allow Google Maps to accept geo-tagged, 3D panoramas uploaded by consumers. If you think Street View, which is shot by Google employees, creates new issues of privacy on the Internet, wait until consumers start uploading their own street views or who knows what else. Although 3D views inside buildings could be a nifty new feature for Google Places allows businesses to self-upload.

Well, for the time being one can only sit back, listen to more speculation from the experts and wait to hear an official announcement from Google.

Courtney Mills Courtney is an online marketing and communications specialist at ineedhits - a leading search engine marketing firm with over 16 years experience. Courtney has been living and breathing online marketing for over 5 years. She specializes in web and communication marketing, while providing news and opinion to online marketing communities.

View Courtney Mills's profile

Discussion (2 - comments)

At some point, FB places and other GPS social sites will use different forms of this type of video technology for integration and marketing at local retail level. Wonder how soon that technology will appear

By - September 20, 2010

[...] Google’s Quicksee Purchase Could Bring More Privacy Concerns Sep 20th, 2010No Comments [...]

By Google’s Quicksee Purchase Could Bring More Privacy Concerns « Miami Beach Web Designer - November 9, 2011

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