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Thursday, October 23, 2008

Google’s Quality Score – How to Score a Perfect 10

Posted by @ 8:12 pm

Google’s quality score is the factor that drives down click costs and boosts ad placement in the AdWords program. So scoring the perfect 10 is the pinnacle of the game.

So how does a Google advertiser achieve a perfect 10 for their AdWords campaigns?

Jason Lee Miller over at webpronews has been scouring the growing number of lists that provide tips on achieving the perfect 10.

This is the recipe he shared from the post he found at Search Engine Watch ( I believe abbottsys was the original poster)

“Take two-word keyword phrase, mix in new domain: Do not add navigation, ads, or links. Add both words in title tag, write about keywords, run ad for keywords and use new webpage as landing page. Let stand, Google quality score serves 10. Cost: one red cent.

At least at first. It’s unknown if the quality score sticks over time without links or anything else.”

Well that all seems reasonable, so let’s break it down into actionable steps for your campaigns:

1. Keyword rich domain:
Getting a domain with specific keywords is not always possible. The easiest way to get around this is by using a landing page (off your main domain) that has the keywords in the URL.

2. Remove all distractions (nav, ads and links):
If you’ve just created a new landing page, then keeping it lean should be fairly easy. As with most conversion optimized landing pages – just focus on the “call to action”.

3. Keywords Everywhere (titles, copy, ads):
It’s all about relevance for the quality score. So integrating your keywords into page titles, ad titles, ad copy, page copy all works to improve the keyword congruence of the campaign.

Now many of you will be saying – that doesn’t seem like rocket science. Well it’s not!

The key to the success of this test, and potentially any other efforts to get a perfect 10 quality score is keeping the AdWords campaigns small and focused.

Many will argue it’s too time consuming setting up that many campaigns just to get a better quality score – but if you want to score a perfect 10, then potentially that’s the effort it takes.

Good luck – and let us know how you get on with your quest for the perfect 10..

Rene LeMerle Rene is the marketing manager of - a global search engine marketing company. He also leads the marketing for - a web 2.0 style community for online and digital marketers. Rene has been in the industry since 1997 with much of that time spent helping businesses embrace the best of the internet and digital world.

View Rene LeMerle's profile

Discussion (2 - comments)




By michael - October 24, 2008

Thank you for your blog. As you point out, this may give your keyword a 10 for the first day or two, but my understanding is that Google looks at the Click Through Rate first and foremost to build Quality Score?

By Anonymous - October 27, 2008

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