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Monday, May 12, 2008

Google’s Outright Domination of Online Video Space

Posted by @ 6:14 pm

Google seems to have a firm grasp on yet another online space in the U.S. – online videos.

ComScore has released data for March, showing that Google has emerged as the top U.S. video property, registering more than 4.3 billion videos of the total 11, 476,886 videos viewed online.

Google share increased by 2.6% to 38% when compared to February 2008. Of this 38% market share, YouTube accounted for 98% of these videos.

Google’s rivals in this space don’t even come close; actually the next closest is Fox Interactive Media, which holds only a 4.2% share.

Google’s purchase of YouTube back in 2006 certainly seems to be paying off. How can Google capitalize on this even further? I think running ads on YouTube would certainly give them some strong advertising revenues.

Courtney Mills Courtney is an online marketing and communications specialist at ineedhits - a leading search engine marketing firm with over 16 years experience. Courtney has been living and breathing online marketing for over 5 years. She specializes in web and communication marketing, while providing news and opinion to online marketing communities.

View Courtney Mills's profile

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