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Sunday, November 22, 2009

Google’s New Ranking Factor

Posted by @ 5:57 pm

google-logoGoogle have given webmasters a strong indication that the speed of your website may become an organic ranking factor in 2010!

Here’s what Google’s Matt Cutts has to say on the issue:

“Historically we haven’t used it in our search rankings, but a lot of people within Google think that the web should be fast, it should be a good experience and so it’s fair to say if you’re a fast site, maybe you should get a little bit of a bonus, or if you have an awfully slow site, maybe users don’t want that as much.”

Google already considers page load times as part of the AdWords quality score, so it’s a logical step for this to be included in organic listings too.

While it’s unlikely to have a huge impact on rankings (there are over 200 other factors) it would be a smart decision to prepare for its introduction ahead of time and get your site loading as fast as possible. Here are a couple of tools which can help you get started:

  • Google’s Page Speed Tool – This is a firefox plugin from Google that enables you to see which areas of your site need improvement.
  • – Another speed tool which provides optimization recommendations and other interesting stats.

Need to secure your Google listing? G-Boost provides guaranteed inclusion and ongoing link building each month. Learn more.

Matthew Elshaw Matt is a marketing professional at, an international search marketing firm. Matt's passion for online marketing began at university and has proved invaluable in steering product development and marketing initiatives at the company. Matt is a regular contributor to the ineedhits search marketing blog.

View Matthew Elshaw's profile

Discussion (9 - comments)

[...] This post was mentioned on Twitter by ineedhits, Perth Web News. Perth Web News said: Google's New Ranking Factor [...]

By Tweets that mention Google’s New Ranking Factor | ineedhits -- - November 22, 2009

Any ideas how that will relate to static html sites vs dynamic sites eg Joomla or wordpress. With most people having broadband these days I tend not to worry too much about image sizes etc., but will delays in page loading due to database reads become a problem?

By Tony Depledge - November 24, 2009

I realise that not every body can reach the top of the ranking lists but I thought the original concept was that the search engine service was free to everyone. Nowadays it seems you have to pay pay pay. This makes it impossible for the smaller person to compete in this process.

By Chriss - December 5, 2009

[...] This post was Twitted by KDzyne [...]

By Twitted by KDzyne - December 6, 2009

[...] and even revenue. If you want to learn some other ways to speed up your site, take a read of our post from last week. Tags: google, speed, webmaster tools Matt is a marketing professional at, [...]

By Google Adds Page Speed Report Ahead of New Ranking Factor | ineedhits - December 7, 2009


By tamsulosin - December 14, 2009

What does the speed of a site have to do the the relevance of search results?!

So having a single page, with the right keyword density, no images, no interactivity, no live elements & just static text, is the way to go!!!

I think Google is over complicating their search results & they’re not that good anyway! For example, I have a competitor who no longer operates his site & it has not been promoted since September 2008, yet he still ranks 7th for a very competitive keyphrase!

How relevant is that?!

By Reece Coleman - December 16, 2009

[...] was big news in the SEM world and got many webmasters worrying that their website didn’t load quickly enough. [...]

By Speed vs. Relevance: The Google Ranking Factor Battle | ineedhits - February 8, 2010

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