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Monday, September 11, 2006

Google’s New AdWords Preview Tool

Posted by @ 6:11 pm
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Many of our clients get frustrated by the fact they can’t see their Google Adwords ads when geo-targeting is being used on their campaigns. Google has just released a new preview tool that will help remove this annoyance.

The Google Adwords preview tool is great for 2 reasons:

  1. It allows you to view your ads when geo-targeting is in place, and with simple URL manipulation, see how each ad looks for your geo settings.
  2. There’s no risk of click costs being incurred as the tool deactivates the links.

To test out the new Google AdWords preview tool, simply:

  1. Click on the following URL: www.google.com/adpreview
  2. Submit a search for the keyword/s you are bidding on using the search box.
  3. View your ads in the results presented. Use the next button to go beyond the first page of the results.

If you are running multiple campaigns for different geographical areas, you can manipulate the search query URL to see how your ads look for each target area.
All the AdWords geo-targeting attributes can be tested including country, longitude and latitude co-ordinates, regions, cities and ZIP codes as shown below.

http://www.google.com/search?adtest=on&hl=en&q=books&gr=US-IL&gcs=Chicago

For a breakdown of the how to change the geographical attributes within the query, visit the Google AdWords Help Center.



Rene LeMerle Rene is the marketing manager of ineedhits.com - a global search engine marketing company. He also leads the marketing for Gooruze.com - a web 2.0 style community for online and digital marketers. Rene has been in the industry since 1997 with much of that time spent helping businesses embrace the best of the internet and digital world.

View Rene LeMerle's profile






Discussion (1 - comment)

I just published a search plugin for Firefox & IE that interfaces with the preview tool. Get the Google search preview plugin for IE & Firefox.

By Eric Nagel - March 14, 2008




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