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Wednesday, October 26, 2011

Google’s Matt Cutts Says SEO is Not Spam

Posted by @ 9:46 pm
9
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The field of SEO is one that is seen by some as being the be-all and end-all to effective online marketing, while others see SEO practitioners as shady.

There has always been this idea that Google has it in for SEO practitioners and frowns upon SEO in general.

Well, Google have once and for all come out to dispel this myth in a recent video from Matt Cutts, head of the Google’s web spam fighting team.

Put simply, Matt says “No, We don’t consider SEO to be spam.” He also added that SEO is “a valid way to help people find what they’re looking for via search engines.”

Matt did mention though that there are both good and bad SEO tactics and website owners should steer clear of SEO companies that practice black hat SEO techniques. Before you get too frightened by the thought of dodgy SEO practitioners, there are plenty of good SEO companies out there (including ineedhits). Actually the majority of SEO companies practice “white hat” techniques, but, just like in any industry, there are a few rogue practitioners that you must avoid.

If you’re in the market for an SEO company to do your online marketing, here are some things you should consider before making your decision:

  • Do They Practice What They Preach?
    How high does the company’s website rank in organic search engine results? This is a great indication of the company’s abilities to perform SEO when it comes to optimising their clients’ sites.
  • Willingness to Offer Information
    If the company is secretive about their SEO practices and are not willing to answer your questions then they might be practicing some black hat SEO techniques and you should steer clear of this company.
  • Proven Experience via Examples or Testimonials
    Ask the company to provide you with some customer feedback. The company should be able to provide you with examples of sites it has successfully optimised.
  • Ongoing Reporting
    Ensure the company provides you with regular reports so you can monitor the SEO campaign every month or every quarter.
  • In house SEO
    Before hiring a company make sure that their SEO work is done in house and not outsourced to overseas sources, where the quality of work could be lower.

I have included Matt’s video below as it provides more details about Google’s stance on SEO and is well worth watching.



Courtney Mills Courtney is an online marketing and communications specialist at ineedhits - a leading search engine marketing firm with over 16 years experience. Courtney has been living and breathing online marketing for over 5 years. She specializes in web and communication marketing, while providing news and opinion to online marketing communities.

View Courtney Mills's profile






Discussion (9 - comments)

[...] full post on ineedhits « Using 301 Redirects to Capture Lost [...]

By Google’s Matt Cutts Says SEO is Not Spam | World Top Template Forum - October 26, 2011



[...] Google’s Matt Cutts Says SEO is Not Spam [...]

By Google’s Matt Cutts Says SEO is Not Spam | RM2 Project - October 26, 2011



[...] View full post on ineedhits [...]

By Google’s Matt Cutts Says SEO is Not Spam | Business Review - October 26, 2011



[...] Google’s Matt Cutts Says SEO is Not Spam Oct 27th, 2011No Comments [...]

By Google’s Matt Cutts Says SEO is Not Spam « Miami Beach Web Designer - October 26, 2011



[...] Google’s Matt Cutts Says SEO Is Not Spam — iNeedHits’ Courtney Mills covered this bit of news. Of course, the topic might not make any sense on its own. If you want to know more, google the ‘SEO is evil’ debate or the ‘Google hates SEOs’ chatter. FreeMarket Media Group also covered the news (and has the video). [...]

By The Best Small Business Marketing News & Blog Posts of the Week — October 28, 2011 – DIYSEO - October 28, 2011



[...] you remember Matt Cutts released a detailed video last October that explained the reason why Google does not consider SEO to be spam. Obviously Mr. Rockway forgot [...]

By Google Claims SEO is Bad for Users, Then Retracts | ineedhits - February 9, 2012



[...] you remember Matt Cutts released a detailed video last October that explained the reason why Google does not consider SEO to be spam. Obviously Mr. Rockway forgot [...]

By Google Claims SEO is Bad for Users, Then Retracts « Miami Beach Web Designer - February 9, 2012



[...] you remember Matt Cutts released a detailed video last October that explained the reason why Google does not consider SEO to be spam. Obviously Mr. Rockway forgot [...]

By Google Claims SEO is Bad for Users, Then Retracts | RM2 Project - February 9, 2012



[...] However, that opinion is in stark contrast to the position held by Google itself. In fact, a recent video interview of Matt Cutts, Google’s head spam fighter reveals that the organization considers SEO to be [...]

By Optimizing search engine results for small business marketing | Optify - February 28, 2012




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