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Sunday, January 11, 2009

Google’s Matt Cutts Looks into the Future of SEO

Posted by @ 9:26 pm
4
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For those that don’t know who Matt Cutts is, then I would suggest remembering his name. He is basically the unofficial spokesman for all things Google. Anytime he has some news from Google, we all sit up and listen.

So of course when I came across a recent article by WebProNews on Matt Cutts’ predictions for SEO in the future, I thought it definitely needed to be shared with our readers.

I have to give a hat tip to the team at WebProNews for providing us with Matt’s views. So without further ado… here is the rundown on the main points that Matt makes:

Is Ranking Dead?
“I’m not sure I would say ranking is dead but it’s not as important as it used to be. The fact is the smart SEOs are not just necessarily looking at the rankings. They are looking at conversion, they are looking at their server log. It’s great if you’re ranking for a phrase but unless that leads to sales that doesn’t help you very much.”

Competing with Black Hat SEO
“Black Hat SEO is getting a little more malicious. In a world where Black Hat is moving towards really illegal things as an SEO you have to decide your risk tolerance and do I really want to try to compete with people who are doing illegal stuff or do I want to make a long term site that’s gonna stand the test of time.”

Universal Search In 2009
“Universal is really useful and I think it will continue to expand and what that means in 2009 you can’t just think of yourself as an SEO.”

“SEOs are starting to embrace the fact that they are marketers. It’s a broader spectrum. You have to think about how you build buzz, how do you get loyal customers, how do you optimize your ROI. All those different things and that can include how do I make good videos, do I have a book, things like that.”

There are a few other topics which Matt talks about also. If you would like to check them out, then just click here.

What do you think about Matt’s ideas? Do you think he is on the right track? Feel free to let us know by leaving a comment below.



Courtney Mills Courtney is an online marketing and communications specialist at ineedhits - a leading search engine marketing firm with over 16 years experience. Courtney has been living and breathing online marketing for over 5 years. She specializes in web and communication marketing, while providing news and opinion to online marketing communities.

View Courtney Mills's profile






Discussion (4 - comments)

It’s time for Google to separate websites that repackage information for free, profit or fun (WEB DIRECTORIES) and move these to a separate and distinct search on Google.

So for example the homepage search on Google would look like this;
Web Images Maps News Shopping Gmail Video Directories more ▼

By Rick Vidallon - January 12, 2009



Yes, I think ‘Universally’ these days, it is the only way to go.

“Keyword rankings is vanity, profit is sanity”

All the very best, Allen

By Fruity Plugins - January 13, 2009



I think the comments made are true but nothing you wouldn’t expect. I was hoping to read something on a more user interactive search algorithm which takes users interactions/preferences into consideration or something of that nature.

We can see some parallels in point 1 if you run a PPC plan and refer to the positioning report. Look to see if you highest conversion rates always come from the first position do the same with ROI. Finding out that being #1 means your really #2 at times is a good lesson to learn.
position do the same with ROI. Finding out that #1 means #2 at times is a good lesson to learn.

By David Mihalek - January 13, 2009



I’m finding it more frustrating these days competing against websites that appear when searching, and you then get the results of sites not really related to the search topic. Is this because they are ranked high and are close to the serch terms used???

Maybe ranking is a dead thing, the idea of Directories as mentioned by Rick is the way to go, or maybe the option of improving search results by having the choice of Directories as an option.

By Tim Vance - January 13, 2009




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