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Sunday, November 15, 2009

Google’s Major Caffeine Update Coming After Holidays

Posted by @ 10:56 pm

google-caffeineGoogle blogger Matt Cutts has announced that Google’s ‘Caffeine’ Update will be going live after the holiday period. Matt explains that this timing is good for webmasters who don’t want to deal with any unexpected updates during the busy holiday sales period.

I know that webmasters can get anxious around this time of year, so I wanted to reassure site owners that the full Caffeine roll out will happen after the holidays. Caffeine will go live at one data center so that we can continue to collect data and improve the technology, but I don’t expect Caffeine to go live at additional data centers until after the holidays are over.

Google’s caffeine update is a major upgrade to their search technology which is expected to improve speed and accuracy of search results. Google has said they don’t expect this to be a dramatic change to existing results; rather it is “the first step in a process that will let us push the envelope on size, indexing speed, accuracy, comprehensiveness and other dimensions.”

Users have been testing the caffeine-powered search results via the Google sandbox for the past few months, but this has now been pulled, with a message that Caffeine is ready for a larger audience.

We’ll be sure to update our blog as soon as this starts being pushed out across more data centers.

Matthew Elshaw Matt is a marketing professional at, an international search marketing firm. Matt's passion for online marketing began at university and has proved invaluable in steering product development and marketing initiatives at the company. Matt is a regular contributor to the ineedhits search marketing blog.

View Matthew Elshaw's profile

Discussion (2 - comments)

Thanks for keeping us all in the loop for this.

Kevin Stelfox

By Kevin Stelfox - November 17, 2009

[...] This post was mentioned on Twitter by John Overall FDHost, John Overall FDHost. John Overall FDHost said: Google’s Major Caffeine Update Coming After Holidays [...]

By Tweets that mention Google’s Major Caffeine Update Coming After Holidays | ineedhits -- - November 17, 2009

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