At the end of last week, another Google update was in full swing. The update with the code name “Jagger” appears to be one of the longest, with signs of changes still appearing at the time of writing. Eminent SEO guru Brett Tabke went as far as calling the Jagger update a “milestone update for Google’ due to the actual duration of the update (several weeks and counting).
Some webmasters have gone into crisis mood, reporting a total drop in Google traffic or a reversal of rankings which were based on several years of search engine optimization work. Other have been ecstatic, experiencing increases in ranking, traffic and PageRank for relatively new web pages.