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Monday, September 12, 2005

Google’s Hot Shoe Shuffle – The Dance of Death!

Posted by @ 7:54 pm

The Google dance, as referred to by Bytestart, is one of the most eagerly watched and nervously awaited events in online marketing. So what is this remarkably graceful display that has many business owners on their knees in anticipation?

Surely the internet world doesn’t stop to watch Google – the search giant – pirouette like a ballerina, jive the night away, or make light work of the Charleston. You would hardly think it would be graceful even if it did – just look at its size…

No – the Google dance, is the affectionate name given to the unforgiving process that Google undertakes to update its search results every month or so. It has many website owners studying long and hard to predict the consequences of these updates which can be the source of many a site losing ranking and accordingly losing valuable traffic.

Now at this extremely important time of the year, with the holiday season just around the corner (the busiest sales period online), it’s a good time to see whether a Google hot shoe shuffle is looming.

The last of these updates was around the 4th Sept 2005. This update included a Google directory export and back link export. So what is on the horizon? There is no definite science in predicting what Google will do next, but the following dates show signs that updates are not far away:

04 Sept – Google Directory Export & Backlink Export
14 Jul – Toolbar Pagerank Export & Backlink Update
11 Jun – Google Directory Update
08 Jun – Backlink Update
03 Feb – Major Algorithm Update

The next month or two are almost certainly going to see a couple of updates, so there is no excuse given for those not prepared. Start doing your homework and get your websites ready. For some tips – visit All I Want For Christmas Is Traffic and Sales.

You’ve been warned… with Google holding about 50% of the search market – you can’t afford to ignore the signs.

Rene LeMerle Rene is the marketing manager of - a global search engine marketing company. He also leads the marketing for - a web 2.0 style community for online and digital marketers. Rene has been in the industry since 1997 with much of that time spent helping businesses embrace the best of the internet and digital world.

View Rene LeMerle's profile

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