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Monday, March 6, 2006

Google’s G-Drive – Closer Than You Think

Posted by @ 9:59 pm
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The mega power of Google has no boundaries, and the next frontier in their all conquering quest is online storage – well, at least unlimited provision of it to the masses. In a presentation to financial analysts last week, Google suggested their view on the future includes “infinite storage, bandwidth, and CPU power”.

Their simple goal is to store 100% of their users’ data. While online storage is not a new concept, their goal, which is summarized in the following excerpt from the presentation, takes online storage to a new level.

Theme 2: Store 100% of User Data
With infinite storage, we can house all user files, including: emails, web history, pictures, bookmarks, etc and make it accessible from anywhere (any device, any platform, etc). We already have efforts in this direction in terms of GDrive, GDS, Lighthouse, but all of them face bandwidth and storage constraints today.

This will really help drive the concept of mobile computing and free accessibility, but whilst there is an upside to being able to access your files from anywhere, connectivity is the key. Anyone who currently uses a web based application will know that without a web connection, your productivity is suddenly seriously diminished.

The second serious concern with the GDrive plan is security and privacy. Considering the amount of negative publicity Google has received of late with privacy concerns over its desktop search tool, it would surely make most users nervous to have all their data stored on someone else’s server. When you realize how much personal information is stored on most of our home and/or work based computers, no matter how much security Google suggests the GDrive will offer, you would have to reserve some skepticism for their claims.

Although there are some issues with Google’s plans to store 100% of users’ data, the concept of a large web based storage system is fantastic. And if Google wants to offer me this space for free, I could surely do with it. I would be extremely careful with what I stored on the GDrive, but infinite storage space is a grand idea. It’s just like giving yourself a super sized hard drive for free. Stay tuned to see when this latest Google initiative takes off.


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Rene LeMerle Rene is the marketing manager of ineedhits.com - a global search engine marketing company. He also leads the marketing for Gooruze.com - a web 2.0 style community for online and digital marketers. Rene has been in the industry since 1997 with much of that time spent helping businesses embrace the best of the internet and digital world.

View Rene LeMerle's profile






Discussion (1 - comment)

kewl, so i do not have to loose my data

By rendy - March 8, 2006




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