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Monday, January 28, 2008

Google’s Experimental Search Adds New Views

Posted by @ 8:41 pm

Google have announced a range of new features for their experimental search, a place where users can sign up to preview a range of different search views. The new features include map view and info view that change the way results are displayed on the Google search page.

If you haven’t heard of Google Experimental Search before, it’s simply a place where Google users can try a host of new features which change the way search results are displayed. Existing experiments include keyboard shortcuts for navigating through search results and timeline views for date based searches.

Map View
Map View is the first new search results page designed by Google. This search view uses Google maps to show location based searches which are typically difficult to represent using regular search results.

The Google blog gives an example if the user was searching for live jazz in Manhattan.

Info View
Info view adds a new control panel to the right hand side of search results that allows users to scan for specific information within results, for example dates, locations or images. It allows users to quickly highlight the differences between each result and find the best one suited to their needs.

Try searching for “World War II” and the following control box is displayed:

If you choose to refine your results using the ‘Date’ option, you can view any chosen dates within search results. Here is an example:

Source: Search Engine Land

This type of search view could be very useful if searching for the date or timeline of a specific event. If you want to let Google know what you think – head over to the experimental search page and give them your feedback!


Matthew Elshaw Matt is a marketing professional at, an international search marketing firm. Matt's passion for online marketing began at university and has proved invaluable in steering product development and marketing initiatives at the company. Matt is a regular contributor to the ineedhits search marketing blog.

View Matthew Elshaw's profile

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