Google has announced quite a significant change to Quality Score and how it is reported in AdWords.
Across the next few days advertisers can expect to notice the change, which will now make it easier to take specific actions to improve ads and recognise when changes they make are actually working.
Google AdWords Product Manager, Jen Huang, says the change is designed to “tie your 1-10 numeric Quality Score more closely to its three key sub factors – expected clickthrough rate, ad relevance, and landing page experience”.
What advertisers must note is that this change is not to the Quality Score itself, but simply the reporting. Quality Score is still calculated in real-time for each auction, and so this won’t have any direct effect on your ad performance.
Google says the change will make it easier for advertisers to take specific actions to improve ads and recognise when changes they make are actually working.
No idea about Quality Score? Google has details on what Quality Score is and how you can check it for your AdWords campaign here.
More details on the update to the Quality Score reporting can be found here.