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Sunday, December 9, 2007

Google & Yahoo! Updating Search Results – Simultaneously!

Posted by @ 9:49 pm

Both Google and Yahoo! have decided to provide website owners with a “holiday season treat” by updating their respective search results (SERPs) – simultaneously!

Both the major search engines have been executing some algorithm changes causing the usual ranking turmoil for webmasters and site owners over the last week.

While Google has made no formal announcement, the subtle mention of some tweaks associated to the new site links enhancement “twice the sitelinks” might have been the clue.

Site owners have been sharing mixed stories in the forums, with one reporting his listing dropped from being ranked 19th to outside 1000 – overnight. Others are suggesting their listings have been up and down in a matter of days. Here’s a couple of the other comments at webmasterworld:

“…My biggest site has been jumping from SERP#1 to SERP#-16-20 and back several times…”

“…my ranking is fluctating and in whole there is loss in visitors…”

Yahoo! on the other hand announced the changes with the release of its X-Robots-Tag support. According to their post:

“…we’ll be rolling out additional changes to our crawling, indexing and ranking algorithms over the next few days. We expect the update will be completed early next week, but you may see some changes in ranking as well as some shuffling of the pages in the index during this process.”

At this critical time of year for most online businesses, these index and ranking updates will be an unwelcome surprise. Have you seen your rankings change over the last week? – if so, share your experiences.

Rene LeMerle Rene is the marketing manager of - a global search engine marketing company. He also leads the marketing for - a web 2.0 style community for online and digital marketers. Rene has been in the industry since 1997 with much of that time spent helping businesses embrace the best of the internet and digital world.

View Rene LeMerle's profile

Discussion (5 - comments)

I was thinking it was some linking effort that i have been doing of late that had moved some of my keywords to position five in google for my weight loss site, how disappointing. At least im having a sort of increase in traffic as well as an increase in quality of traffic. . . . and my linking campaign was not in vain

By Health-eMark - December 10, 2007

I’ve been experiencing this up and down on Google for the past several years. I’m surprised I’m the only one who has complained about it all along. At times my site would come up in the first 10 sites under the keyword watercolors – at other times it would be nowhere in sight. During the latter times, my traffic would drop almost to zero! I have no understanding as to what it is Google is trying to do…I only wish they would stop doing it! :-(

By Anonymous - December 10, 2007

Ahh, the infamous google dance! After an update, its very common to see remarkably different results in SERPs because we/you will often be pulling from different database results centers. I have seen many times where I will search my keywords and refresh a page and see completely different results.

Over the last two weeks, I was finally able to pull my sauna suit webpage back into top ten, but droppped to 11 last night.

Using the same strategy on my portable horse corral pages, they are staying consistently in the top ten. But that site has stayed consistent throughout the reindexes.

My lesson learned–ALWAYS practice the basic foundations for Title, Description and Anchor text links within your pages, as well as utilizing anchor text in inbound links.

Then have patience, because it can take up to a year to get to the top ten and hold it. Its a never-ending task . . . .

By Robert Brady - Palmdale, CA - December 11, 2007

My site Personalized Cartoons website has been bouncing all around for the past few months….

Very disconcerting for this time of year :-(

By Kustom Kartoons - December 21, 2007

Traffic at my Personalized Cartoon website has been jumping all over the place!

Very disconcerting for this time of year :-(

By Rob - December 21, 2007

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