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Monday, August 18, 2008

Google, Yahoo! & Microsoft in Hot Water with India!

Posted by @ 5:39 pm

The worlds 3 biggest search engines, Google, Yahoo! & Microsoft are about to be caught up in a legal battle with one of the world’s biggest countries, India.

India’s National Newspaper, The Hindu, has reported that India’s Supreme Court issued notices to Google, Yahoo! & Microsoft over the promotion of “sex selection techniques” in its online advertising.

The petition claims that the search engines are in violation of the Preconception and Prenatal Diagnostic Techniques Act, which forbids the sale or advertisement of services that allow parents to pick the sex of their unborn child.

The petitioner of the case, Sabu Mathew George told IDG News Service that “there is a deliberate attempt by these companies to target Indian users with advertisements that claim to help in the selection of a child’s sex.”

“As activists were able to effectively stop sex selection advertising in the print medium, now Indian and foreign advertisers have moved to the Internet.” George said. “Unlike the print medium, Internet search engines allow for very targeted advertising.”

Surely, though it should be those that actually purchased the advertising that should be held accountable. Are Google, Yahoo! & Microsoft simply easy and high profile targets to go after? Let us know you thoughts by leaving a comment below.

Courtney Mills Courtney is an online marketing and communications specialist at ineedhits - a leading search engine marketing firm with over 16 years experience. Courtney has been living and breathing online marketing for over 5 years. She specializes in web and communication marketing, while providing news and opinion to online marketing communities.

View Courtney Mills's profile

Discussion (1 - comment)

I agree with you – this is a case of picking on the big guys because it’s fasionable and that’s generally what activists do – they crave the attention.

If they have legitimate issues, they should be chasing the advertisers themselves, not the search networks (but then search networks have MUCH MORE money and can afford to pay you out right?)

By Adam G - August 21, 2008

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