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Monday, January 15, 2007

Google, Yahoo! Dominate Search in December 2006

Posted by @ 8:05 pm
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Google and Yahoo! have continued to dominate online search in December 06, with both posting slight increases over the competition. Google managed to increase its market share by 0.4% from November 06, while Yahoo! posted a slightly lower increase of 0.3%.


According to comScore’s monthly qSearch analysis, Google and Yahoo! were the only search engines to post positive growth, as others let their market share slip slightly. Both Microsoft and Ask.com saw their share decrease 0.5% and 0.1% respectively, while the Time Warner Network also posted a drop of 0.2%.

Americans conducted 6.7 billion online searches in December, which is up 1% on November. Annual search growth rates also continued to rise, up 30% on the same time in 2005.

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Matthew Elshaw Matt is a marketing professional at ineedhits.com, an international search marketing firm. Matt's passion for online marketing began at university and has proved invaluable in steering product development and marketing initiatives at the company. Matt is a regular contributor to the ineedhits search marketing blog.

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