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Monday, December 17, 2007

Google, Yahoo & Search Trends for 2007

Posted by @ 8:29 pm

Google, Yahoo! and have released their end of year guides to the hottest online searches in 2007. The guides detail the fastest rising (and falling) search queries conducted throughout the year.

Google’s popular end of year roundup, the Google Zeitgeist, receives its own micro site on which can be seen here. Google break down their top searches into different categories, but provide an overall summary of the fastest rising and falling searches on

Fastest Rising (global)

1. iphone
2. badoo
3. facebook
4. dailymotion
5. webkinz
6. youtube
7. ebuddy
8. second life
9. hi5
10. club penguin

Fastest Falling (global)

1. world cup*
2. mozart
3. fifa
4. rebelde*
5. kazaa
6. xanga
7. webdetente
8. sudoku
9. shakira
10. mp3
*featured in 2006 fastest-rising list

For U.S. residents, you may also be interested to see how your searching habits compare to that of the rest of the world.

Fastest Rising (U.S.)

1. iphone
2. webkinz
3. tmz
4. transformers
5. youtube
6. club penguin
7. myspace
8. heroes
9. facebook
10. anna nicole smith

Yahoo! was the first search engine to release their “Top Trends in Search” report for 2007. Like Google, Yahoo! breaks down their top search queries into different categories.

News Stories – top 10 news stories

1. Saddam Hussein
2. Iran
3. Iraq
4. President George W. Bush
5. Oil and Gas prices
6. Barack Obama
7. Hillary Rodham Clinton
8. San Diego Fires
9. Afghanistan
10. Virginia Tech

Grass is Always Greener – top 10 environmental searches

1. Recycling
2. Global Warming
3. Freecycle
4. Earth
5. Pollution
6. Al Gore
7. Environmental Protection Agency
8. Live Earth
9. Hybrid Cars
10. Solar Energy

Celebrity Downslides – top 10 troubled stars

1. Britney Spears
2. Paris Hilton
3. Anna Nicole Smith
4. Vanessa Anne Hudgens
5. Nicole Richie
6. Amy Winehouse
7. Rosie O’Donnell
8. Tara Conner
9. Michael Vick
10. Owen Wilson

It’s always hard to directly compare search engines as the categories used often differ somewhat, so for a full recap on the Yahoo! trends head over to the Yahoo! website:
While MSN are yet to release their 2007 trends, have been the only major search engine to give an overall top 10 list, so here it is:’s Top Searches of 2007

1. MySpace
2. Dictionary
3. Google
4. Themes
5. Area Codes
6. Cars
7. Weather
8. Games
9. Song Lyrics
10. Movies

Posted on the blog, the list is followed by an interesting comment;

“Yep, MySpace was the big one…In fact, I believe it was #1 last year as well. Bebo? Orkut? Facebook? Nowhere to be found. The other nine are a pretty good survey of how people use the Internet.

…Including a certain competitor/partner in the #3 slot. But what can we say? Our list is as straight as it comes–we tell it like it is. And maybe–just maybe–if *other* search engines showed us their lists of top searches…we might see in theirs as well.”

For a full rundown on top searchers, including other categories, visit the blog.

So there you have it, the top searches you conducted during 2007. Do you think the lists accurately reflect online buzz during the year? We’d love to hear your thoughts!

Matthew Elshaw Matt is a marketing professional at, an international search marketing firm. Matt's passion for online marketing began at university and has proved invaluable in steering product development and marketing initiatives at the company. Matt is a regular contributor to the ineedhits search marketing blog.

View Matthew Elshaw's profile

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