How would you feel if your search was predicted before you even typed the information in? Would you feel comfortable if you went on Google, and the search engine brought up what you were looking for before you even typed it in?
According to Technology Review, Google is working on a brand new mobile search tool that aims to pre-guess what you’re likely to be looking for and sends you a quick update before you start searching.
I bet you’re wondering how on earth Google is going to know what you are going to search for before you do. To explain how the technology will work in the simplest way, Google is going to incorporate information that is localized to you, what they call “hyper-local knowledge”. It will use contextual information from the GPS devices in your phone to determine your location and then pre-empt the questions that you might be wondering but aren’t important enough to warrant you bringing out your phone and searching for it. Such information could include, how long the queue is at your local supermarket at this very moment.
Google’s Lead User Experience Designer for Google Search, Jon Wiley explains the need for this tool:
We’ve often said the perfect search engine will provide you with exactly what you need to know at exactly the right moment, potentially without you having to ask for it.
Finding the data needed to answer future queries will involve more than just crawling the Web. Google already combines location data with real-time feeds but they want to take that one step further and try to determine what informational needs are still going unGoogled.
Do you think Google is simply trying to act as a fortuneteller gazing into a crystal ball or will they actually be able to determine what you want to know before you even know it?