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Monday, September 1, 2008

Google Won’t Sit and Wait for U.S. Government, Progresses with Yahoo! Deal.

Posted by @ 4:49 pm

When you’re the world’s biggest search engine (not to mention one of the world’s biggest companies) and you have the deal of a lifetime in your hands, then something as small a U.S. Justice Department review isn’t going to stop you from pushing on.

That’s exactly what Google believes with their search advertising deal. Google CEO Eric Schmidt told the Seattle Times recently that they still plan to move ahead with their search advertising deal with Yahoo! despite recent speculation from the U.S. senate as to whether the deal was ethical.

“We are going to move forward,” Schmidt said. “We are in the process of talking to the government. They’ve not indicated one way or the other how they’re dealing with us.”

News of the search deal between Google & Yahoo! first surfaced back in June, however both parties said they would give the Justice Department three and a half months to review the partnership, even though, legally, it wasn’t necessary.

Under the agreement, Google ads will be shown in the Yahoo! search engine and Google will share a percentage of the revenue with Yahoo! This is where the problem lies… Senator. Herb Kohl, D-Wis., questioned last month whether the agreement will reduce Yahoo to “nothing more than the newest satellite in the Google orbit.”

Well, it seems that this isn’t going to stop Google from making more money from their all conquering search advertising platform.

Courtney Mills Courtney is an online marketing and communications specialist at ineedhits - a leading search engine marketing firm with over 16 years experience. Courtney has been living and breathing online marketing for over 5 years. She specializes in web and communication marketing, while providing news and opinion to online marketing communities.

View Courtney Mills's profile

Discussion (1 - comment)

A new search engine that is twice as good and effective as Google could pop up at any time and it would make no difference to Google at this point.

By consaka - October 22, 2008

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