There has been a lot of discussion ever since Google came down hard on the quality of content on websites and the several link building strategies that webmasters and SEO experts typically use. 2012 witnessed the launch of two major updates from Google, ala Penguin and Panda, which were clearly initiatives to curb the menace of spammy content and shady link building practices. The latest on that front is that Google will be penalising low quality guest blogging.
Recently, Matt Cutts of Google released a video specifically for webmasters to explain how guest blogging can be good for your site. Ever since there have been large amounts of speculations as to whether everyone should hop on board and get more aggressive with their guest blogging and associated link building strategies. Shortly after the release of that video, questions started cropping up if guest blogging was immune to the qualitative checks that Google had initiated lately. On one specific question that was placed by a Google user from India, Matt Cutts released another video where he clearly mentions that Google will go hard at websites that have low quality content from guest bloggers.
Matt makes it extremely clear that guest blogging can be great if a company or a webmaster hires a truly good quality blogger and the content being posted is original, relevant and hence of high quality. He emphasizes on the need to avoid spun content or plagiarized content. Those in the loop of how these things work would be aware that spun content is nothing new and basically the content of one article finds its way into several ones by the virtue of spinning the content to simply reword it. The relevance, quality and the value of such articles cannot be tallied with original and unique articles written by good quality writers or bloggers.
The argument that Google and Matt establishes is that if a company is employing several bloggers they are automatically encouraging spun content without severe moderation of the guest blogs. This would lead Google to penalize the sites. Furthermore, if the outgoing links from a website lead to low quality or spammy sites then the website would also be penalized. The same stands for incoming links to a website coming from low quality websites.
You can see Matt’s warning in full in the video below.