It’s long been speculated by webmasters and SEO’s that when you redirect a 301 page, the page rank which was passed to the ending page was diluted.
However, Google’s Matt Cutts has come out to set the record straight – its nothing but a myth!
In a recent Google Webmaster Help video, Matt answered the question: “What percentage of PageRank is lost through a 301 redirect?” and while Matt was unsure on the exact answer he was able to elaborate:
The amount of PageRank that dissipates through a 301 is currently identical to the amount of PageRank that dissipates through a link.
In other words, there is no difference between a 301 and a link in terms of PageRank dilution.
A 301 page is just basically a permanent redirect. What this means is that when you move from one domain or one URL to another, Google wants you to use a 301, or a permanent redirect. This is only in the case where you cannot maintain the same existing domain or URL.
That being said, if you have many redirects, like chains of them from one url to another to another, that is a known bad thing. But, as Matt mentions in the video below, one or so redirect won’t hurt your PageRank.
Courtney is an online marketing and communications specialist at ineedhits - a leading search engine marketing firm with over 16 years experience. Courtney has been living and breathing online marketing for over 5 years. She specializes in web and communication marketing, while providing news and opinion to online marketing communities.