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Monday, March 5, 2007

Google Updating Site: Command for Webmasters

Posted by @ 4:22 pm

A recent post by Vanessa Fox at Google Webmaster Central (using the site: command), explains the changes being undertaken by Google to make their site command operator more useful to webmasters.

The “site:” command is a useful tool for searching through a particular website.
Eg. To find what content we have about “Google Inclusion” simply enter the following in the Google search box: “google inclusion”

and voila – you get a listing of all web pages in the ineedhits website about “Google Inclusion” as indexed by Google.

So what have they updated:
Traditionally webmasters have used the command to determine how many of a website’s pages are indexed by Google. However, Google usually only shows a subsection of the pages, removing what it deemed to be duplicate or irrelevant pages.

In a move, probably initiated by Danny Sullivan’s post about the lack of pages listed for SEW, Google have recognized that webmasters probably want to see all their listings including pages in sub-domains (i.e., not a subsection as determined by Google.

To address the subdomain issue, Google recommends dropping the “www” in the site command. Eg. “” rather than “”.

As the enhancement has no impact on search rankings, Google suggests the changes will be released the next time they push out a new executable for handling the site: command in the coming weeks.

Rene LeMerle Rene is the marketing manager of - a global search engine marketing company. He also leads the marketing for - a web 2.0 style community for online and digital marketers. Rene has been in the industry since 1997 with much of that time spent helping businesses embrace the best of the internet and digital world.

View Rene LeMerle's profile

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